Red Cross Guerrilla Advertising
posted by ModeratorFiled under: Co-option (If You Can't Beat 'Em...), Publicity Stunts
From Sawse: What do you think of when someone mentions the Red Cross? For some the name conjures images of the recent scandal over video games using their logo. Others might think of the various good works they do. Probably very few people think of the cool guerrilla advertising campaigns they have created to raise awareness of various key issues around the world. Here’s an example:
Not Happening Here, but Happening Now: Somewhere in the world, buildings are collapsing, bombs are going off, people are dying. In short: things are very, very wrong. Especially in the US this might seem a world away but it is happening on the same planet.
To see more of the Red Cross’ guerrilla ad campaigns, visit Sawse.
via WebUrbanist
