The Art of Billboard Liberation Co-opted to Promote Art

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Filed under: Co-option (If You Can't Beat 'Em...), Publicity Stunts

Paint It Pink
November 28,2007
New York Post, Page Six

Calvin Klein New Museum AdCalvin Klein is destroying his own ad in the name of art. To help promote the Dec. 1 opening of the New Museum on the Bowery, Klein allowed the institution’s advertisers to drip oozing pink paint over his Houston Street billboard of Lara Stone and Jamie Burke wearing his jeans. The label, along with Julianne Moore and Maggie Gyllenhaal, will host an intimate soiree tonight at the museum, and the hot pink ooze will drip down the billboard until Monday.

Related links:

  • The New Museum and Calvin Klein Make a Splash, Gothamist
  • Calvin Klein x Droga 5 x The New Museum,