Publicity Stunts

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Proof You Can Fool Some of the People Most of the Time

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Filed under: Media Pranks, Prank News, Pranksters, Publicity Stunts, Urban Legends

Russian official admits staging bogus yeti sightings to attract tourists to Siberia, by Yaron Steinbuch, New York Post, April 9, 2021

Aman Tuleev with Vladimir Makuta (right) and a man dressed in yeti costume.

It was an abominable Russian snow job.

Aman Tuleyev — one of President Vladimir Putin’s longest-serving regional leaders — has copped to arranging bogus sightings of the yeti to attract tourists in Siberia, East2West News reported.

Tuleyev, 76, who was governor of Kemerovo Oblast from 1997 to 2018, ordered a tall bureaucrat to wear an Abominable Snowman outfit so he could be spotted in the bushes by visitors to the cash-strapped Siberian region.

Read the rest here.

Political Activism as Publicity Stunt

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Filed under: Creative Activism, Political Pranks, Pranksters, Publicity Stunts, Satire

Sacha Baron Cohen congratulates Donald Trump on the occasion of his massive, very great victory over Joe Biden in the first presidential debate of 2020.


Sacha Baron Cohen capitalizes on debate with fake ‘Borat’ Trump endorsement, by Ian Mohr, Page Six, September 29, 2020

Sacha Baron Cohen used the debate between Donald Trump and Joe Biden on Tuesday night to seemingly drum up buzz for his expected “Borat” sequel by releasing a fake Trump endorsement from Kazakhstan.

It was reported earlier in the day that Amazon had bought the new “Borat” film.

Baron Cohen has in the past stolen the spotlight at events from the Cannes Film Festival to the MTV Movie Awards to promote his films in character. This time, he released a video on a Twitter feed purporting to be the Republic of Kazakhstan. The clip also included a logo for the fictional group, Kazakhs Against Foreign Meddling.

The trailer posted to Twitter proclaims, “Vote for Trump or you will be crushed.” It also calls Trump the “strongest premier in history,” and makes fun of the president’s stands on the coronavirus pandemic, Black Live Matter, #MeToo and other hot-button topics.

But the clip says as a disclaimer, “This ad may contain false information.” Baron Cohen has been a vocal Trump opponent in Hollywood.

Read the whole story here.

Banking on Banksy

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Filed under: Art Pranks, Creative Activism, Culture Jamming and Reality Hacking, Prank News, Pranksters, Publicity Stunts, Truth that's Stranger than Fiction

Banksy conquers retail with a storefront selling satire.


Banksy Opens London Art Shop Same Week He Sets $12M Auction Record
by Naomi Polonsky
Hyperallergic
October 4, 2019

The anonymous artist has opened a shop in the south London borough of Croydon to showcase some of his characteristically humorous items.

photos by Naomi Polonsky

LONDON — Banksy has always had a complicated relationship with the art market. His unsanctioned street works deliberately challenge the idea of art as a tradeable commodity, but often still end up at auction, commanding astronomical prices. A stunt last year during which his “Girl with a Balloon” (2006) self-destructed at a Sotheby’s sale seemed like a rebuke to the art market, but in fact simply doubled the piece’s value.

But as of this week, Banksy has officially gone into business. A new installation of his work, unveiled on Tuesday, features a storefront filled with branded merchandise. Although Banksy has exhibited his works in storefront installations before, this is the first time that the items are for sale. All of the products will go on sale online in a couple of weeks with prices starting at £10. Gross Domestic Product, which is located in a disused carpet shop in the south London borough of Croydon, includes old and new works by the artist including the iconic stab vest worn by the grime artist Stormzy at Glastonbury last year…

Playing on the double meaning of “gross,” Banksy’s store stocks various disturbing and unsavoury items, such as a rug made from the skin of Tony the Tiger, who has died of diabetes after eating too much Frosted Flakes cereal. A label, written in Banksy’s characteristically irreverent tone, explains that “the floor covering makes quite the conversation piece — especially if the conversation centres around the UK spending over £7.8 million a year on tooth extractions for the under 5s.”

Mirror, Mirror on the Wall–Who is the Fakest of Them All?

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Filed under: Illusion and Magic, Media Pranks, Parody, Publicity Stunts, Spin

Is that social media influencer you’re following real?


These Influencers Aren’t Flesh and Blood, Yet Millions Follow Them
by Tiffany Hsu
The New York Times
June 17, 2019

Balmain commissioned the former fashion photographer Cameron-James Wilson to create a “virtual army” of digital models, including, from left, Margot, Shudu and Zhi. Credit Balmain.

The kiss between Bella Hadid and Miquela Sousa, part of a Calvin Klein commercial last month, struck many viewers as unrealistic, even offensive.

Ms. Hadid, a supermodel, identifies as heterosexual, and the ad sparked complaints that Calvin Klein was deceiving customers with a sham lesbian encounter. The fashion company apologized for “queerbaiting” after the 30-second spot appeared online.

But Ms. Hadid, at least, is human. Everything about Ms. Sousa, better known as Lil Miquela, is manufactured: the straight-cut bangs, the Brazilian-Spanish heritage, the bevy of beautiful friends.

Lil Miquela, who has 1.6 million Instagram followers, is a computer-generated character. Introduced in 2016 by a Los Angeles company backed by Silicon Valley money, she belongs to a growing cadre of social media marketers known as virtual influencers.

Each month, more than 80,000 people stream Lil Miquela’s songs on Spotify. She has worked with the Italian fashion label Prada, given interviews from Coachella and flaunted a tattoo designed by an artist who inked Miley Cyrus.

Until last year, when her creators orchestrated a publicity stunt to reveal her provenance, many of her fans assumed she was a flesh-and-blood 19-year-old. But Lil Miquela is made of pixels, and she was designed to attract follows and likes. (more…)

Cutting the Cheese Takes on New Meaning

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Filed under: Culture Jamming and Reality Hacking, Parody, Prank News, Pranksters, Publicity Stunts, Truth that's Stranger than Fiction

Food: Bigger than the Plate at Victoria and Albert Museum, “examining various approaches to the future of food through contemporary design, art, and engineering”, opened on May 18 in London and is scheduled to run through October 20, 2019.


These Dairy Devils Are Making Cheese From Celebrities’ Bacteria
by Rohini Chaki
MAY 14, 2019

Aged, ripe, and not for consumption.


(right), trying to brie calm, with Thomas Meany, maker of cheeses from humans. COURTESY OF OPEN CELL

ON MAY 18, A TEAM of renegade cheesemakers will showcase some very outré cheese at the Victoria and Albert Museum’s forthcoming exhibition, Food: Bigger than the Plate. No samplings of this cheese, which will be showcased in climate-controlled glass, shall be on offer. Which is just as well, since they have been made with bacteria from the bodies of British celebrities.

Alex James of the rock band Blur, Michelin-star chef Heston Blumenthal, former Great British Bake Off finalist and author Ruby Tandoh, the singer-songwriter Suggs, and the rapper Professor Green all volunteered their bodily bacteria for science. More specifically, a chef, a synthetic biologist, and a biodesigner turned their body swabs into starter culture for the five cheeses that make up the exhibit, named Selfmade.

Helene Steiner and Thomas Meany are the team behind Open Cell, a biotechnology research hub housed within 45 shipping containers in Shepherd’s Bush, London. Together with chef John Quilter, who goes by Food Busker, the human-cheese artisans have been maturing a cheshire cheese (from Alex James), a comté (Heston Blumenthal), a mozzarella (Professor Green), a Stilton (Ruby Tandoh), and a Cheddar (Suggs). All five cheeses are maturing at the Open Cell lab, and will continue to age at the V&A’s Food exhibition, one of 70 exhibits examining various approaches to the future of food through contemporary design, art, and engineering.

The Selfmade team has launched a Youtube series to promote and explain the project, whose first episode aired on May 11, on Food Busker’s channel. In it, Professor Green gamely declares, “I hate cheese, but I’m here to be made into one.”

Read the rest of this article here.

Paul Krassner, RIP

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Filed under: Creative Activism, Culture Jamming and Reality Hacking, Media Pranks, Political Pranks, Prank News, Pranksters, Publicity Stunts, Satire, The History of Pranks

Sadly, my friend Paul Krassner, satirist, activist, comedian, author, and publisher of The Realist, has passed away. Since the 1960s, he was always there for me, as I was for him.

Paul was with me on my Hippie Bus Tour To Queens and was part of my Vietnamese Christmas Nativity Burning in Central Park, both in 1968.

In 1969, he published a photo of himself standing with my Grotesque Statues of Liberty on the back cover of his book How a satirical editor became a Yippie conspirator in ten easy years.

Paul used his voice to draw attention to social injustice, inequality and challenges to our freedom. I’ll miss his satirical wit.

Here’s his full obit in The New York Times (for people who can’t access it).

[Editor’s note: The New York Times covered my Hippie Bus Tour to Queens in 1968 when it happened. Years later, in 1992, they misattributed it to Abbie Hoffman and had to print a retraction. They’ve now done it a second time in Paul’s obit. Paul was one of 60 hippies who accompanied me on the tour (Hippie Bus Tour to Queens Remembered 50 years later! by Joey Skaggs, Artsy.net). I know he’d want to set this record straight.]


Paul Krassner, Anarchist, Prankster and a Yippies Founder, Dies at 87
by Joseph Berger
The New York Times
July 21, 2019

Paul Krassner, right, in 1969 with, from left, Ed Sanders of the rock group the Fugs and Abbie Hoffman. Mr. Krassner helped start the Yippie movement and was the founder of The Realist magazine. Credit The New York Times

He was a prankster, a master of the put-on that thumbed its nose at what he saw as a stuffy and blundering political establishment. (more…)

Hats Off to the Peace Collective!

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Filed under: Creative Activism, Culture Jamming and Reality Hacking, Political Pranks, Publicity Stunts

An ad from Peace Collective, a clothing store with a cause, unravels the MAGA hat stitch-by-stitch and gives it a new meaning.

Watch the video: #Unravel Hate by Peace Collective

In Review: April Fools’ Day 2019 Branding, Marketing, and Media Stunts

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Filed under: All About Pranks, Fact or Fiction?, Fraud and Deception, Hype, Media Literacy, Media Pranks, Parody, Practical Jokes and Mischief, Prank News, Pranksters, Publicity Stunts, Satire, Sociology and Psychology of Pranks, Spin, The World of the Prank

Before April Fools’ Day 2019 even began, the tech giant Microsoft announced that it would not be indulging in any branded foolishness this year. And that sort of set the tone for the day.

From the rise of the internet and social media through the election of Donald Trump, distinguishing truth from fiction in the online landscape has become less about comedy and more about horror. Even the cutest and cleverest April Fools’ publicity stunts are not as well received as they may have been in the past. The overall online mood is darker, more skittish, and more reflective. Still, there’s still some levity to be found in the chaos and desperation.

A few editorials addressed the cynicism and fatigue around April Fools’ Day from high-level perspectives.

Of the branded pranks that did go down, the most interesting had satirical or meta-comedic elements.

Others were just plain, dumb, silly, marginally self-aware fun. Here are the best of the rest:

And there was even some good news!

As with any holiday, the best way to spend April Fools’ Day is probably not on the internet, but engaged in revelry and camaraderie IRL, fighting the forces of oppression and no-fun-ness in the company of loved ones and loved ones you haven’t met yet. So naturally the best news of the day was the annual April Fools’ Day Parade – see the highlights [HERE].

Microsoft Preemptively Forfeits 4/1 Prank War

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Filed under: Media Pranks, Practical Jokes and Mischief, Prank News, Pranksters, Publicity Stunts

Large tech companies aren’t popular right now, and their branded April Fools’ Day stunts haven’t been well received in awhile. So Microsoft has banned all 4/1 hijinks, shenanigans, and monkeyshines, company-wide. Or – sigh – maybe it’s a setup.


“Microsoft exec bans company from pulling any dumb April Fools’ pranks”
By Peter Bright
Ars Technica
March 27, 2019

April 1 has long been a spectacularly annoying day to be alive, with brands falling over themselves to be “funny” and usually revealing themselves to be anything but. This was almost tolerable in the days when we were talking simply fake advertisements in print media, but it has taken on a new dimension online, as companies have actually modified the services that we rely on daily in an attempt to be “funny.”

This was particularly striking in Google’s 2016 mic drop feature on Gmail, where clicking the “mic drop” button sent a recipient a gif of a Despicable Me minion—a vile affront to humanity in and of itself—and then muted and archived the conversation, thus hiding any responses to it. Cue widespread complaints from users who clicked the button by accident, denying themselves jobs and offending their bosses.

Microsoft, for one, wants no part of this. In a move that can only be welcomed, Microsoft’s Chief Marketing Officer Chris Capossela sent a company-wide e-mail (leaked to the Verge) imploring staff to refrain from creating any public-facing April Fools’ Day stunts. Capossela writes that according to the company’s data, the stunts have “limited positive impact” and can result in “unwanted news cycles.” Read more.

Volunteer Trash Art

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Filed under: Culture Jamming and Reality Hacking, Publicity Stunts

“Trucks of Art” is a contest seeking volunteer artists to paint New York City’s recycling trucks to promote sustainable living.


Sanitation Dept. Launches ‘Trucks Of Art’ Contest For Trash Vehicles
CBS New York
March 15, 2019

NEW YORK (CBSNewYork) – New York’s Department of Sanitation wants to transform its fleet of recycling trucks into works of art. The agency announcing the launch of its “Trucks Of Art” project and contest.

To enter, the Sanitation Department is asking volunteer artists to submit their ideas for how they would redesign the drab, 23-ton collection trucks into inspiring works of art.

The agency says that they want the newly designed trucks to inspire people and to promote sustainable living.

DSNY’s executive director Robin Brooks talks with CBSN New York’s Dana Tyler about the new project and contest.

For more information on how to enter a design, see the Department of Sanitation website.

Confessions of a Rock and Roll Poser

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Filed under: Culture Jamming and Reality Hacking, Fact or Fiction?, Fraud and Deception, Hoaxes vs. Scams, Hype, Media Literacy, Media Pranks, Prank News, Pranksters, Publicity Stunts, Truth that's Stranger than Fiction

Last autumn, Jered “Threatin” Eames staged the most alienating, least explicable rock tour stunt since the Sex Pistols hit the deep south. He recently broke his silence.


“The Great Heavy Metal Hoax”
by David Kushner
Rolling Stone
December 14, 2018

In November, managers of rock clubs across the United Kingdom began sharing the same weird tale. A pop-metal performer, Threatin, had rented their clubs for his 10-city European tour. Club owners had never heard of the act when a booking agent approached them promising packed houses. Threatin had fervent followers, effusive likes, rows of adoring comments under his YouTube concert videos, which showed him windmilling before a sea of fans. Websites for the record label, managers and a public-relations company who represented Threatin added to his legitimacy. Threatin’s Facebook page teemed with hundreds of fans who had RSVP’d for his European jaunt, which was supporting his album, Breaking the World.

But despite all the hype, almost no one came to the shows. It was just Threatin and his three-piece band onstage, and his wife, Kelsey, filming him from the empty floor. And yet Threatin didn’t seem to care — he just ripped through a set as if there was a full house. When confronted by confused club owners, Threatin just shrugged, blaming the lack of audience on bad promotion. “It was clear that something weird was happening,” says Jonathan “Minty” Minto, who was bartending the night Threatin played at the Exchange, a Bristol club, “but we didn’t realize how weird.” Intrigued, Minto and his friends started poking around Threatin’s Facebook page, only to find that most of the fans lived in Brazil. “The more we clicked,” says Minto, “the more apparent it became that every single attendee was bogus.”

It all turned out to be fake: The websites, the record label, the PR company, the management company, all traced back to the same GoDaddy account. The throngs of fans in Threatin’s concert videos were stock footage. The promised RSVPs never appeared. When word spread of Threatin’s apparent deception, club owners were perplexed: Why would someone go to such lengths just to play to empty rooms? Read more.

Improv Everywhere: The Giant Boom Box

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Filed under: Culture Jamming and Reality Hacking, Illusion and Magic, Practical Jokes and Mischief, Pranksters, Publicity Stunts

Note from Editor Joey Skaggs: This brings back fond memories of my 1978 Disco Radio, a 4 foot by 2 foot by 8 foot wide radio on wheels, built by my New York SVA students for a class project. It was a commentary on the proliferation of loud disco radios blaring music throughout the streets of New York at that time. Students dressed in costumes, each with their own disco radio, wheeled the giant radio into Washington Square Park where they played music matching their costumed characters, all at the same time.

Charlie Todd’s wonderfully sweet Giant Boombox event, sponsored by Target, looks a lot less noisy!


Improv Everywhere’s Giant Boombox

We placed a 10-foot tall boombox on Pier 17 in Manhattan and waited for unsuspecting people to plug it in. Real New Yorkers worked together to carry the 160-foot long cord across the pier to an oversized outlet.

Once the boombox was plugged in, everyone was surprised by a massive holiday dance party with 100 acrobatic dancers, thousands of Christmas lights placed on two historic ships, and 10 hidden snow machines.

For more photos and a look behind the scenes at how this event came together, visit https://improveverywhere.com/2018/12/17/the-giant-boombox/.

Sponsored by Target

Music to Whose Ears?

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Filed under: Fact or Fiction?, Hype, Illusion and Magic, Prank News, Pranksters, Publicity Stunts, Spin

A mystery tour with fake websites, fake audiences, fake interviews, fake music label, fake management, fake video production company and at least one really good musician.

As Jered Threatin (if that’s his real name) says… “What is Fake News? I turned an empty room into an international headline. If you are reading this, you are part of the illusion.”


The Story of Threatin, a Most Puzzling Hoax Even for 2018
by Jonah Engel Bromwich
The New York Times
November 16, 2018

A rock band went on tour in the U.K. and nobody came. Then it got weird.

In April, Jered Threatin began to hold auditions for a backing band. He chose three musicians and told them they would embark on an all-expenses paid European tour with his band, Threatin.

The first stop was The Underworld in London. Someone representing Threatin had paid £780 (roughly $1,010) to book it for the night of Nov. 1 and told Patrice Lovelace, an in-house promoter at the club, that the band had sold 291 tickets for the show.

But when the band went on, there were only three people in the audience.

“It was only on show day when no customer list for the 291 customers was produced that we realized we’d been duped,” Ms. Lovelace said. “The show went ahead with only the supports, staff and crew in attendance. The bar made almost zero money, and it was all extremely bizarre. And empty, obviously.”

The next few gigs were similarly barren. After a show at The Exchange in Bristol on Nov. 5, for which a promoter claimed to have sold 182 tickets, staff at the venue decided to investigate the band. After all, someone had paid more than $500 to book the venue.

Nearly everything associated with Threatin, it would turn out, was an illusion. Iwan Best, a venue manager at The Exchange, said they found that each of the websites associated with Threatin — the band’s “label” Superlative Music Recordings; its management company, Aligned Artist Management; and the video production company that directed the band’s video — were all registered to the same GoDaddy account. (The pages were built under a parent site seemingly associated with Superlative Music, the fake label.)

Watch the “Living is Dying” music video

(more…)

Glory Holes in New Zealand… Who’s Got the Balls?

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Filed under: Creative Activism, Publicity Stunts, Truth that's Stranger than Fiction

Letting it all hang out…
h/t Erin


New Zealand launches balls checking booth for testicular cancer
BBC
November 15, 2018

If you’re too shy to face a doctor, the Testimatic is just the thing for you. TESTICULAR CANCER NZ

Ever thought of getting a health check but worried about having to, well, drop your pants? Meet the Testimatic.

That’s a booth to allow New Zealand men to have their testicles checked without having to face a doctor.

Testicular cancer is the number one cancer in young men in Western nations and the booth is being rolled out with fanfare at a big expo in Auckland.

How does it work? Into the booth, down with the pants and a doctor will check you anonymously through a little hole.

The booth is set up at this weekend’s Big Boys Toys expo, a huge exhibition catering to all things men stereotypically are supposed to be into.

So that’s stuff like cars, gadgets, action sports, barbeque or construction machinery.

Read the rest of this article here.

April Fools’ Day 2018: Stunt Roundup

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Filed under: All About Pranks, Creative Activism, Culture Jamming and Reality Hacking, Media Literacy, Parody, Practical Jokes and Mischief, Prank News, Pranksters, Publicity Stunts, Satire, The History of Pranks, The World of the Prank

The smirking array of pranks, stunts, and fake marketing drives has become a predictable April Fool’s Day rite. Our finest brands and capital-C Creative Teams use this opportunity to trot out wacky ideas and to attempt to out-clever each other in a quest for attention.

You can set your sundial by it, but that’s no reason, in itself, to complain. Plenty of brand-based April Fool’s japes are entertaining, and a few pack genuinely subversive elements.

Sunday finds the virtual prank parade already in progress. The clowns have been rolling out all week, in acknowledgement of the holiday schedule, and probably as part of a phenomenon similar to Christmas Creep, in which April Fool’s Day threatens to slowly engulf more and more of the year.

There are few unique challenges against which this year’s festival of cleverness must contend. April Fool’s Day falls on a Sunday, and on the Easter holiday, widely observed in nations where influential marketers and media entities are based. It also falls against a background characterized by extreme distrust and hostility toward advertisers, Silicon Valley tech giants, and a political climate in which the US presidential administration’s most favored PR approach resembles gaslighting. Increasingly, the media treat April Fool’s brand stunts with outward cynicism and exhaustion.

In the wake of the Cambridge Analytica controversy that is grinding away at Facebook, tech brands face a tough room this year. Google, in particular, has always embraced cheeky self-awareness in its pranks, a winking sense of, “everyone seems to think we’re going to control the world someday – and wouldn’t it be kind of neat if we did?” This year’s battery of GOOG yuks, including a “bad joke detector” and an API for different varieties of hummus, acknowledges the inherent absurdity of Google’s algorithmic, data-driven approach to world domination. Google’s work is state-of-the-art in terms of creative skill, but it feels at least few weeks behind the times.

In the Scott Dikkers taxonomy of jokes, irony and parody are hard to make stick in 2018. Gentle absurdity, wordplay, and “madcap” humor may be an easier plan.

Coinciding with Easter Sunday may make it harder to nab eyeballs, but some brands are using it to their advantage. The Chocolate Whopper is one of many gags that draws ridiculous associations with holiday sweets. Following up the success of the emoji car horn, one of the most charming 2017 stunts, Honda returns with another winning exercise in pure silliness. One tech company simply gave a crapload of money to people who need it, which may be the most heartwarming and unorthodox 4/1 tactic on record.

In the non-commercial realm, artists and social critics are addressing the elephant in the room, head on. From anonymous Craigslist pranksters to our own head honcho Joey Skaggs and his annual April Fool’s Day parade, there’s plenty of puckish and ambitious parody directed at Trump and his inherently ridiculous milieu.

Arguably, the best thing that can come from the widespread crisis in confidence that is 2018 is a greater premium on critical thinking and the importance of placing our relentless and exhausting news cycle in its broader context.

As usual, Atlas Obscura does rigorous yet unpretentious work putting curiosities and absurdities against the backdrop of history, in an entertaining and approachable fashion. All week, it has showcased examples of old-school irreverence, from bird dung to a theoretical cactus, as a reminder that high-profile pranks have always been with us, and their spirit is always worth preserving and celebrating. (Thanks to Dr. Bob O’Keefe for the tip on this one.)