André - The Art of the Prank

March 30, 2009December 15, 2023

Martin le Chevallier’s Miraculous European Flag

Submitted by André Gattolin:

Press release
Brussels: A Procession in Praise of a Miraculous European Flag

A procession lead by the french artist Martin Le Chevalier will bring to Brussels a miraculous European flag. The flag, on which has appeared Christ’s face, would be proof of the European Christian identity. It will be transported on man’s back in a reliquary. The procession’s arrival at the European parliament is planned on Monday the 30th of March at 3pm.

Martin Le Chevallier, visual artist, lives and works in Paris.

About the Artist:

Born in May 1968, Martin Le Chevallier is one the first artists to use videogames and interactive films to produce a body of work which aims at critically reviewing our contemporary myths and ideologies. He created various experimental and interactive films, exploring personal thoughts and behaviors from characters dealing with social situations.

Maurice le Chevallier, The Audit

In 2008, he hired a consulting firm to assess the validity of his artistic and commercial choices by conducting an “artistic performance audit.” Continue reading “Martin le Chevallier’s Miraculous European Flag”

December 31, 2008January 15, 2019

McDonalds Supersizes the Crowd to Promote their Burgers in Osaka

Submitted by André Gattolin:

McDonald’s admits 1,000 people paid to join queue for Quarter Pounder debut in Osaka
Japan Today
26 December 2008

mac3-200 Osaka “” Around 1,000 people were paid to join the queue outside the Midosuji-Suomachi branch of McDonald”™s for the release of their Quarter Pounder burger in the Kansai area on Tuesday, it was learned on Thursday.

The company has admitted to the fact that around 1,000 people who lined up on Tuesday were compensated, but claims they only made a request for consumer feedback to one of their marketing companies. There are suspicions however that the people were employed to help promote the new product, serving a role known as “sakura” in Japanese.

It is estimated that as many as 2,000 people were lining up outside the McDonald”™s store at its peak on Tuesday, and that around 15,000 people in total visited the store during the day, setting a new record for daily sales for one of their stores. But it was learned on Thursday that about 1,000 of the people queuing outside were paid an hourly wage of 1,000 yen and also had their purchase paid for. These people were hired by a human resources company at the request of a marketing company commissioned by McDonald”™s Japan.

A McDonald”™s Japan spokesman said: “We wanted to know how the service and product quality were on the first day. We didn”™t know 1,000 people had been sent to the store.”

November 22, 2008January 15, 2019

Media Hoaxing and Social Research Seminar, CNRS, Paris [English & French]

Centre National de la Recherche Scientifique (CNRS) Laboratoire
«Communication et Politique»
Paris, France

Media Hoaxing: From Entertainment to Media Criticism
Thursday, November 27, 2008
(Seminar organized by
André Gattolin & Hervé Glevarec)
Program for Research Day

Relevance of Media Hoaxing as an Object of Social Research:

For the past several years a profusion of media hoaxes have spread in France and all over the World. Until recently, very little academic research had been conducted on the subject and no one had really portrayed a global perspective. In December 2006, a very elaborate hoax perpetrated by a public TV channel in Belgium brought the process to light and generated much interest among media and social researchers. Techniques developed by media hoaxers have become so highly sophisticated that this unconventional practice has become a fertile field for social research and a path to understanding the complex relationship between the media and their audiences. Dating back to the 18th century, having evolved along with the first mass media publications, hoaxes were considered worthless and vulgar jokes with malicious or humorous intent. During the last decades, the humor persists as one dimension of hoaxes. However, it appears that more and more people have become aware of the hoax as a new dimension of social criticism, which includes political protest and, of course, media subversion.

We will take the opportunity of Joey Skaggs”™ visit to Europe – on the occasion of his participation in a conference hosted in Karlsruhe (Germany) by the Zentrum für Kunst und Medientechnologie – to explore and analyze the protest movement against mass-media known as «culture jamming» which has developed during the last 40 years in the United States of America. With his lifetime work on the cutting edge of art and activism, Joey Skaggs is a pioneer of this cultural movement and is still active today.

For more information, contact André Gattolin

French Version, including the schedule for the day: Continue reading “Media Hoaxing and Social Research Seminar, CNRS, Paris [English & French]”

November 21, 2008January 15, 2019

François Caradec, French Writer and Pranks Encyclopedist, RIP [English & French]

From André Gattolin:

François Caradec, French post-dadaà¯st writer, died Thursday, November 13, 2008 in Paris. He was 84 and was renowned as one of the best specialists of French marginal and creative literature of the 19th and the early 20th century. He was a connoisseur of Alphonse Allais (one of the first French literary hoaxers), Alfred Jarry, Isidore Ducasse de Lautréamont and Raymond “Crazy” Roussel.

A close friend of many surrealist writers, Caradec was also Regent of the Pataphysic College and part of the “œuvre de littérature potentielle” (Oulipo) created by Georges Pérec.

In 1964, he published (with his accomplice Alain Arnaud) one of the most relevant encyclopedias ever written on pranks, pratical jokes and hoaxes called Dictionnaire des farces et attrapes.

I unfortunately never met him but I had the wonderful chance, two years ago, to review a copy of this very rare and marvellous book”¦

If heaven really exists, its inhabitants will, from now on, have to face Caradec”™s pranks for eternity!

Here’s his obituary from Le Monde: Continue reading “François Caradec, French Writer and Pranks Encyclopedist, RIP [English & French]”

October 14, 2008January 15, 2019

Neorhino Party: From Party to Party ‘Til Victory

From André Gattolin: My surrealist friends of the Neorhino Party in Quebec will run in the coming general election in Canada on October 14th. They are now officially recognized as a national party, and consequently they receive free time on various tv channels for their campaign.

They’re platform is to cut the entire Canadian military budget, and invest it in culture, education and health care. They call for the creation of a new federation between Québec and Cuba (Cubec) because of the incredible complementarity between these two states: Cuba has so many medical practitioners and Québec so many sick people.

See all their official campaign videos (unfortunately exclusively in french) here (under title “Nos vidéos gratuites”).