Update January 25, 2018: Vice Video: How to Become TripAdvisor’s #1 Fake Restaurant. Thanks Frank.
The London restaurant so exclusive that no one could ever get a reservation. H/t Bob O’Keefe.
Bonus: Oobah Butler’s Vice play book on how he pulled it off.
“The Shed at Dulwich” was London’s top-rated restaurant. Just one problem: It didn’t exist.
By Eli Rosenberg
The Washington Post
December 8, 2017
It was a unique restaurant in London and certainly the hardest to get into. And it beat out thousands of upscale restaurants in the city to earn the top ranking on the popular review site TripAdvisor for a time, drawing a flood of interest.
There was just one small problem: It didn’t exist.
The restaurant was just a listing created this year by a freelance writer, Oobah Butler, who used his home — a shed in the Dulwich area in South London — as the inspiration for a high-concept new restaurant that he posted on TripAdvisor: “The Shed at Dulwich.”
With hardly more than some fake reviews — “Best shed based experience in London!” a particularly cheeky one read — and a website, it had gamed the site’s ratings in London, a highly sought after designation that could bring a surge of business to any restaurant, let alone one in major global capital.
The story has by now traveled around the globe and back, after Butler wrote a piece that exposed the ruse on Vice. It has been hailed as an incredible feat. But in an era increasingly influenced by disinformation online, it also has served as another reminder of the ease with which pranksters and other dishonest actors are able to manipulate online platforms to sometimes unthinkable results. Read more.

Critical fake comments, attributed to a real person, were reportedly posted against a controversial fiduciary rule to the Department of Labor”s website, presumably to convince the department to do away with the rule altogether.
A woman who falsely claimed to The Washington Post that Roy Moore, the Republican U.S. Senate candidate in Alabama, impregnated her as a teenager appears to work with an organization that uses deceptive tactics to secretly record conversations in an effort to embarrass its targets.
Money may not be able to buy love, but here in Japan, it can certainly buy the appearance of love””and appearance, as the dapper Ishii Yuichi insists, is everything. As a man whose business involves becoming other people, Yuichi would know. The handsome and charming 36-year-old is on call to be your best friend, your husband, your father, or even a mourner at your funeral.
Boeing”s aircraft manufacturing facilities were critical to the World War II efforts of Allied forces. But the unexpected attack on Pearl Harbor stoked fears of potential aerial assaults by Japanese forces. Some factories put up camouflage netting to disguise structures, but the U.S. Army Corps of Engineers took things a big step further on top of the Boeing Plant 2 in Seattle, crafting an entire faux neighborhood.
