Forget About Getting a Table Here

Update January 25, 2018: Vice Video: How to Become TripAdvisor’s #1 Fake Restaurant. Thanks Frank.

The London restaurant so exclusive that no one could ever get a reservation. H/t Bob O’Keefe.

Bonus: Oobah Butler’s Vice play book on how he pulled it off.


“The Shed at Dulwich” was London’s top-rated restaurant. Just one problem: It didn’t exist.
By Eli Rosenberg
The Washington Post
December 8, 2017

It was a unique restaurant in London and certainly the hardest to get into. And it beat out thousands of upscale restaurants in the city to earn the top ranking on the popular review site TripAdvisor for a time, drawing a flood of interest.

There was just one small problem: It didn’t exist.

The restaurant was just a listing created this year by a freelance writer, Oobah Butler, who used his home — a shed in the Dulwich area in South London — as the inspiration for a high-concept new restaurant that he posted on TripAdvisor: “The Shed at Dulwich.”

With hardly more than some fake reviews — “Best shed based experience in London!” a particularly cheeky one read — and a website, it had gamed the site’s ratings in London, a highly sought after designation that could bring a surge of business to any restaurant, let alone one in major global capital.

The story has by now traveled around the globe and back, after Butler wrote a piece that exposed the ruse on Vice. It has been hailed as an incredible feat. But in an era increasingly influenced by disinformation online, it also has served as another reminder of the ease with which pranksters and other dishonest actors are able to manipulate online platforms to sometimes unthinkable results. Read more.

New Dirty Politics: Fake Internet Comments

Fake internet comments may be the only thing worse than real internet comments.


“Fake Comments on Trump Administration Website are Trying to Take Down an Obama-era Rule”
By Greg Price
Newsweek
December 27, 2018

Critical fake comments, attributed to a real person, were reportedly posted against a controversial fiduciary rule to the Department of Labor”s website, presumably to convince the department to do away with the rule altogether.

Altogether, 40 percent of people who responded to a survey conducted for The Wall Street Journal stated they did not write the negative comments against the rule first implemented under former President Barack Obama to protect investors and avoid conflicts of interest at brokerage firms and other financial institutions.

The survey was conducted by research firm Mercury Analytics for The Journal. It was sent to 345 people out of the 3,100 comments posted to the Labor Department”s site about the fiduciary rule. Most of the 345 comments were critical of the rule, but of the 50 people to respond to the survey, 20 told The Journal they did not author the critical post.

Another James O’Keefe’s Failed Trolling Op

Score 1 for investigative journalism on James O’Keefe‘s botched attempt to discredit The Washington Post on behalf of a Senate candidate and alleged pedophile.


“A woman approached The Post with dramatic “” and false “” tale about Roy Moore. She appears to be part of undercover sting operation.”
By Shawn Boburg, Aaron C. Davis and Alice Crites
The Washington Post
November 27, 2017

A woman who falsely claimed to The Washington Post that Roy Moore, the Republican U.S. Senate candidate in Alabama, impregnated her as a teenager appears to work with an organization that uses deceptive tactics to secretly record conversations in an effort to embarrass its targets.

In a series of interviews over two weeks, the woman shared a dramatic story about an alleged sexual relationship with Moore in 1992 that led to an abortion when she was 15. During the interviews, she repeatedly pressed Post reporters to give their opinions on the effects that her claims could have on Moore”s candidacy if she went public.

The Post did not publish an article based on her unsubstantiated account. When Post reporters confronted her with inconsistencies in her story and an Internet posting that raised doubts about her motivations, she insisted that she was not working with any organization that targets journalists.

But on Monday morning, Post reporters saw her walking into the New York offices of Project Veritas, an organization that targets the mainstream news media and left-leaning groups. The organization sets up undercover “stings” that involve using false cover stories and covert video recordings meant to expose what the group says is media bias. Read more.

Replacement Family Available. No Questions Asked.

Why suffer through the ups and downs of real relationships when you can have the perfect friend, husband or father for a fee? This is a stunning tale of hyper-normalization in Japan.


“How to Hire Fake Friends and Family”
by Roc Morin
The Atlantic
November 7, 2017

Money may not be able to buy love, but here in Japan, it can certainly buy the appearance of love””and appearance, as the dapper Ishii Yuichi insists, is everything. As a man whose business involves becoming other people, Yuichi would know. The handsome and charming 36-year-old is on call to be your best friend, your husband, your father, or even a mourner at your funeral.

His 8-year-old company, Family Romance, provides professional actors to fill any role in the personal lives of clients. With a burgeoning staff of 800 or so actors, ranging from infants to the elderly, the organization prides itself on being able to provide a surrogate for almost any conceivable situation.

Yuichi believes that Family Romance helps people cope with unbearable absences or perceived deficiencies in their lives. In an increasingly isolated and entitled society, the CEO predicts the exponential growth of his business and others like it, as à  la carte human interaction becomes the new norm.

I sat down recently with Yuichi in a café on the outskirts of Tokyo, to discuss his business and what it means to be, in the words of his company motto, “more than real.” Read more.

Suburban Camouflage

All’s fair in war, (and the love of deceit) including manufacturing urban landscapes. The podcast 99 Percent Invisible has built its audience on the power of paying attention to details that most people don’t think about… or even know. From its blog comes this tale of an aircraft manufacturing facility concealed within a fake neighborhood in Seattle.


“Prop Town: The Fake Rooftop Suburb That Hid a Whole WWII Airplane Factory”
by Kurt Kohlstedt
99 Percent Invisible
November 3, 2017

Boeing”s aircraft manufacturing facilities were critical to the World War II efforts of Allied forces. But the unexpected attack on Pearl Harbor stoked fears of potential aerial assaults by Japanese forces. Some factories put up camouflage netting to disguise structures, but the U.S. Army Corps of Engineers took things a big step further on top of the Boeing Plant 2 in Seattle, crafting an entire faux neighborhood.

By the mid-1930s, Boeing”s old Plant 1 was becoming increasingly outdated. Interested in keeping the company local, an area truck driver offered to sell Boeing a large plot of land (for a nominal one-dollar fee) on which to build a new factory. Plant 2 was designed and erected to apply modern assembly-line technologies and speed up production.

This new complex grew and expanded, ultimately spanning 1.7 million square feet. It would come to facilitate the assembly of B-17 Flying Fortresses, B-29 Superfortresses, B-47 Stratojets, B-52 Stratofortresses and other aircraft through and beyond the war. Read more.