Facebook Fights the Fakers

From duplicitous “satire” to malicious BS, Facebook helps people spread untrue stories. With a new step in the sustained controversy over its algorithms and curatorial practices, the big blue giant is now taking measures to cut some of the crap.


“Facebook to roll out tech for combating fake stories in its trending topics”
by Sarah Perez
Techcrunch
September 14, 2016

aotp_facebookFollowing the controversial firing of the editorial team who managed the Trending Topics that appear next to Facebook”s News Feed, the company is now actively working on technology that will help prevent fake news stories from showing up in the Trending section. Similar systems have been rolled out to News Feed in recent months, and now that same technology is making its way to Trending, said Facebook”s News Feed head, Adam Mosseri, at TechCrunch Disrupt SF this morning.

The social network came under attack earlier this year for allegedly suppressing conservative news from appearing in the Trending Topics section. While it was later discovered that this was largely due to individual judgement, not institutional bias, the company took the heavy-handed measure of letting the entire team of Trending Topics news curators go.

Explained Mosseri, Facebook made this decision because “we wanted to be clear – in the wake of a lot of feedback – about our role and the role of people in the Trending product.”

That being said, the remaining product, which is now entirely driven by algorithms, has become much worse, many say. It has even allowed fake news stories to show up as trending topics – something a human-powered editorial team would likely catch.Read more.


The Strange Saga of Melania Trump’s Speechwriter

In one of many remarkable moments in this year’s Republican National Convention, potential First Lady Melania Trump delivered a speech blatantly plagiarized from incumbent First Lady Michelle Obama. A little-known Donald Trump speechwriter named Meredith McIver showed up to take the blame, sparking conspiracy theories. And things have stayed weird.


“Who’s Impersonating Melania Trump’s Plagarist Meredith McIver?”
by Gideon Resnick
The Daily Beast
August 2, 2016

meredith-mciver-melania-trump-8Meredith McIver, a former ballerina turned Donald Trump co-author, is definitely a real person. But her social media persona, which came into being after she took the blame for Melania Trump”s plagiarized speech, definitely is not.

The account @imeredithmciver began tweeting on July 20, the day after Melania Trump”s prime-time Republican National Convention speech was upended by the revelation that she had cribbed some lines from an address by Michelle Obama at the 2008 Democratic National Convention. And it is still posing as McIver to this day, with no comment or pushback from the Trump campaign.

As the campaign is in the throes of daily sparring with a Gold Star family, fire marshals, and even the speaker of the House, there”s been no acknowledgment of the fake social media presence of McIver, who told The Daily Beast she has no online presence. Multiple people have emailed The Daily Beast claiming to have some knowledge about the mysterious appearance of the account, ranging from abject satire to claims the Trump campaign is actually behind it.

“I just wanted to set the record straight. @realDonaldTrump is a wonderful man,” the account tweeted just as McIver was getting roped into the burgeoning scandal. With her social media proclamation, the account included a photoshopped image of McIver and Trump standing next to each other in his office. Continue reading “The Strange Saga of Melania Trump’s Speechwriter”

James O’Keefe’s Phone Prank Fail (and the Rise of the Professional Political Pranksters)

Starting with an astounding botched sting operation from James “ACORN Pimp” O’Keefe and his team Project Veritas, The New Yorker goes in depth exploring the status of American political dirty tricks in a particularly nasty and absurd election year.


“Sting of Myself”
by Jane Meyer
The New Yorker
May 30, 2016

As Dana Geraghty recalls it, March 16th was a “rather quiet Wednesday.” That afternoon, she was in her cubicle at the Open Society Foundations, on West Fifty-seventh Street, where she helps oversee the nonprofit group”s pro-democracy programs in Eurasia. The Foundations are the philanthropic creation of George Soros, the hedge-fund billionaire, who is a prominent donor to liberal causes, including Hillary Clinton”s Presidential bid. Soros, who has spent nineteen million dollars on the 2016 Presidential campaign, is regarded with suspicion by many conservatives. National Review has suggested that he may be fomenting protests against Donald Trump by secretly funding what it called a “rent-a-mob.”

Geraghty, who is twenty-eight, had programmed her office phone to forward messages from unfamiliar callers to her e-mail inbox. She was about to review several messages when she noticed that one of them was extraordinarily long. “Who leaves a seven-minute voice mail?” Geraghty asked herself. She clicked on it.

AOTP_OKeefe“Hey, Dana,” a voice began. The caller sounded to her like an older American male. “My name is, uh, Victor Kesh. I”m a Hungarian-American who represents a, uh, foundation . . . that would like to get involved with you and aid what you do in fighting for, um, European values.” He asked Geraghty for the name of someone he could talk to “about supporting you guys and coà¶rdinating with you on some of your efforts.” Requesting a callback, he left a phone number with a 914 area code””Westchester County.

She heard a click, a pause, and then a second male voice. The person who had introduced himself as Kesh said, “Don”t say anything . . . before I hang up the phone.”

“That piqued my interest,” Geraghty recalls. Other aspects of the message puzzled her: “Who says they”re with a foundation without saying which one? He sounded scattered. And usually people call to get funding, not to offer it.” Victor Kesh, she suspected, was “someone passing as someone else.”

She continued to listen, and the man”s voice suddenly took on a more commanding tone. The caller had failed to hang up, and Kesh, unaware that he was still being recorded, seemed to be conducting a meeting about how to perpetrate an elaborate sting on Soros. “What needs to happen,” he said, is for “someone other than me to make a hundred phone calls like that”””to Soros, to his employees, and to the Democracy Alliance, a club of wealthy liberal political donors that Soros helped to found, which is expected to play a large role in financing this year”s campaigns. Kesh described sending into the Soros offices an “undercover” agent who could “talk the talk” with Open Society executives. Kesh”s goal wasn”t fully spelled out on the recording, but the gist was that an operative posing as a potential donor could penetrate Soros”s operation and make secret videos that exposed embarrassing activities. Soros, he assured the others, has “thousands of organizations” on the left in league with him. Kesh said that the name of his project was Discover the Networks. Read more.


YouTube Pranksters Jailed

The rise of YouTube has shifted the way people think about media, fame, and, definitely, pranks.

YouTube’s “user-created content” has always been conspicuously subject to Sturgeon’s Law, but over time, its most popular and influential celebrities have concentrated their power while newcomers have found it harder and harder to break through.

“YouTube pranksters” generally perform “social experiments” (read: wacky stunts) in public, preferably for unwitting audiences. As their attention economy becomes more stratified, certain performers have become increasingly confrontational and occasionally felonious.

The UK-based channel TrollStation operates on the genre’s outer fringes. TrollStation affiliates have violently broken the law and alienated some in the YouTube community before, but achieved peak notoriety with two fake museum heists on July 5, 2015, that just landed three (more) of them behind bars. Their sentences were light – 20 weeks is nothing for genuine art theft or violent B&E – and their case was complicated by the fact that, although they definitely horrified innocent bystanders, they didn’t actually steal anything.

Upon release, they can doubtless expect increased viewership.

For the details, read Katie Rogers’ May 19, 2016 article in The New York Times, “When YouTube Pranks Break the Law”.


We’re Gonna Need More Enthusiasm

Davy Rothbard of Found fame profiles a company that hires out fake crowds. H/t Dave Pell.


“Crowd Source: Inside the company that provides fake paparazzi, pretend campaign supporters, and counterfeit protesters”
by Davy Rothbard
The California Sunday Magazine
March 31, 2016

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When he can, Adam trains his hired crowds himself, but more often he relies on local coordinators who manage the events. In Los Angeles, Del Brown “” the woman I met at the Marriott “” is Adam”s point person. Del moved to California in 2012 to pursue an acting career and soon landed a Doritos commercial, but after that, she mostly found work as an extra in student films and small indie projects. She worked a gig with Crowds on Demand, and Adam was so impressed he immediately put her on staff. Del has established a wide network she can reach out to when she needs, say, 60 crowd-fillers for a party on the roof deck of the W Los Angeles hotel or a 6-foot-6-inch man in a leather kilt to act as a fan at the launch of a book about S&M culture. Many of Del”s recurring crowd members are background actors she”s met on film sets, yet she is continually trawling for fresh faces.

At the Marriott, I”d met Jackie Greig, who typifies the crowd members Del and Adam often hire. Jackie is 50 years old, a film student at Los Angeles City College. A teacher had shared a posting about what she thought was an upcoming film shoot that was looking for paid help. Jackie showed up at the Marriott only to discover that this was not a film shoot. Yes, she was being asked to aim her camera at the life coaches, but whether she hit record was immaterial. On one hand, Jackie was frustrated. She”d skipped class and driven more than an hour to be there. On the other hand, after a couple of hours, she”d made $37.50 and could now afford a Foo Fighters concert for her daughter. “I just wish they”d been more transparent about what the gig really was,” Jackie tells me.

If you”re hiring a crowd to fill a campaign event or a film premiere, the last thing you want to do is let anyone know.

The tricky thing, Adam says, is how many of his clients insist on secrecy. If you”re hiring a crowd to fill a campaign event or a film premiere, the last thing you want to do is let anyone know. Adam must balance his goal of spreading awareness of his company, so he can attract more clients, with the benefits of keeping the public in the dark. If people start to doubt the veracity of crowds, his business might suffer. “Right now, we”re still kind of this secret weapon,” Adam says. “We have the element of surprise. Yeah, you might”ve heard about political candidates paying to bring some extra bodies into their campaign events, but it”s beyond the realm of most people”s imagination that crowds are being deployed in other ways. Nobody is skeptical of crowds. Of course, in five years that could change.”

Adam says he gives Del wide latitude to recruit crowd members. Most often, she presents the gigs as background acting work. This is only slightly misleading: Crowd members won”t bulk up their IMDB profile, but being part of a fake crowd is a kind of acting. In a world where everybody is constantly playing a part, staging moments to be broadcast later on social media, the line between counterfeit and authentic has become blurred. Is curating a version of yourself on Facebook any less fake than pretending to be a superfan of a life coach? Read more.