This Way, Please
posted by ModeratorFiled under: Culture Jamming and Reality Hacking, Publicity Stunts
From Peter Markus:
Boise craft-beer maker ordered to remove sign near Connector
by Zach Kyle
Idaho Statesman
March 13, 2014
When Woodland Empire Ale Craft opened in January, the brewery announced its presence with a billboard mimicking the nearby green and yellow signs on the westbound entrance of the I-184 Connector. The sign read like a freeway off-ramp: “Craft beer: right here.” An arrow points to the brewery parking lot.
The Idaho Transportation Department is not amused.
Read more here.
