This Way, Please

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Filed under: Culture Jamming and Reality Hacking, Publicity Stunts

From Peter Markus:

Boise craft-beer maker ordered to remove sign near Connector
by Zach Kyle
Idaho Statesman
March 13, 2014

When Woodland Empire Ale Craft opened in January, the brewery announced its presence with a billboard mimicking the nearby green and yellow signs on the westbound entrance of the I-184 Connector. The sign read like a freeway off-ramp: “Craft beer: right here.” An arrow points to the brewery parking lot.

The Idaho Transportation Department is not amused.


Read more here.