Jonathan McIntosh’s Chevron Print Ad Mashups

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Filed under: Culture Jamming and Reality Hacking

By Jonathan McIntosh of Rebellious Pixels, January 24, 2011:


Villains Agree: Chevron Print Ad Spoofs

In late 2010, the Chevron corporation rolled out their new \”We Agree\” advertising campaign. I guess it was meant to present Chevron as a common sense oriented yet pragmatic and caring mega conglomerate. Needless to say it comes across as a desperate and failed attempt at human authenticity. The fail reached epic proportions when the ad campaign was leaked and punk\”™d by political pranksters The Yes Men even before it officially launched. The Yes Men then put out a call, to artists remixes and pranksters to create more \”We Agree\” spoofs. Below are a handful of my contributions to the corporate-culture jamming project starring some of the greatest pop-culture villains of all time.

See the full collection of 11 Chevron villains in my flickr gallery.