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Filed under: Co-option (If You Can't Beat 'Em...), Publicity Stunts

From Alma’s Soulfood blog… Culture jamming goes mainstream:


Mysterious ads for a product called “Obay” have been plastered all over Toronto for the last couple of weeks. Everyone has been guessing what they could be about — a culture jamming ad that critiques the overmedication of youth? Ads for some kind of self-help system? Or just a joke?

Their point was revealed this week (you can read about it here and here). I wasn’t too surprised to find out that they were done by Smith Roberts + Co., the same advertising firm we are working with on the United Church of Canada’s WonderCafe campaign. I knew there was something familiar about this twisted approach to marketing!