Improv Everywhere’s Fake Apple Store

From Improv Everywhere: For our latest mission, we turned the 23rd Street 6-train elevator into New York”s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.

Watch the video:

Mission report and more photos are here.

Directed by Charlie Todd
Produced by Deverge
Music by Tyler Walker


Chinese Take-Out? Make That Fake-Out

Update, 7/22/11: China’s Fake Apple Store Sparks Customer Ire; Staff Remains Defiant


Submitted by W.J. Elvin III: Love it that maybe the employees don’t even know they’re not working for Apple…


China’s Fake Apple Stores Mimic Real Thing–Down To Product Displays
by Steven Hoffer
The Huffington Post
July 20, 2011

The following is perhaps the greatest Chinese knock-off of all time.

A blogger living the southwestern Chinese city of Kunming, in Yunnan province has discovered bit-for-bit rip-offs of the iconic and well-branded Apple retail stores.

The BirdAbroad blog describes a store housing display cases filled with what appear to be Apple products, that unmistakable Apple Store design, “classic Apple store winding staircase” and even Apple “employees” wearing blue t-shirts ready to assist customers with all of their Apple troubleshooting needs.

But, of course, there’s more to this store than meets the eye. Bird writes, “this was a total Apple store ripoff. A beautiful ripoff – a brilliant one – the best ripoff store we had ever seen (and we see them every day). Continue reading “Chinese Take-Out? Make That Fake-Out”