From Improv Everywhere: For our latest mission, we turned the 23rd Street 6-train elevator into New York\”™s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.
Mission report and more photos are here.
Directed by Charlie Todd
Produced by Deverge
Music by Tyler Walker