You can have it all with Havidol

…or so numerous people believed before it was revealed to be a deftly executed hoax. Havidol (the brand name of generic drug avafynetyme) is an entirely nonexistent anti-depressant, the brainchild of artist Justine Cooper, but that hasn’t stopped it from being featured on numerous community-run websites that purport to inform the miserable masses about their options for psychopharmaceutical salvation. Cooper set out to skewer drug companies and their advertising that masquerades as unbiased consumer information. It’s just a bonus that she also shed light on how easy it is for well-meaning individuals to disseminate plausible but completely incorrect information in the name of providing a public service. – RF


The #1 Cause of Concern in Contemporary Life

UNDERSTANDING HAVIDOL

HAVIDOL is for the treatment of Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD). It is the only known medication available for this newly recognized disorder.

Reuters video about the hoax campaign

Instructions for Billboard Liberation

Jingoism Studios

The Billboard:

Most billboards are wheat-pasted posters, coming in two standard sizes, the most common being 12 x 22 feet. These are the billboards you see atop taller buildings and along the highway. The freestanding billboard of this size can be accessed with a 12 foot ladder. To access the ones atop buildings, you need Continue reading “Instructions for Billboard Liberation”

Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs by Mark Dery

In 1993, Mark Dery wrote this seminal discourse coining the phrase Culture Jamming. I think it’s a must read for anyone interested in the subject. This is an open source document and is available on Mark Dery’s Web site. JS


“Culture jamming,” a term I have popularized by articles in The New York Times and Adbusters, might best be defined as media hacking, information warfare, terror-art, and guerrilla semiotics, all in one. Billboard bandits, pirate TV and radio broadcasters, media hoaxers, and other vernacular media wrenchers who intrude on the intruders, investing ads, newscasts, and other media artifacts with subversive meanings are all culture jammers. Continue reading “Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs by Mark Dery”

The George and Helen Spelvin Folk Art Collection

Helen and George Spelvin

Visiting George and Helen Spelvin”s modest house in Lenoir City, Tennessee, is like making a pilgrimage to a sacred temple of American Folk Art. While their neighbors purchased bass boats, home entertainment systems, recreational vehicles, and patio furniture, the Spelvins were quietly amassing a significant collection of contemporary folk art.

The Spelvins seldom purchased work through art galleries. Instead, they believed it was important to establish relationships with the artists whose work they acquired. As an agent for State Farm Insurance, George Spelvin loved to meet people and had a way of making the artists they encountered feel at ease. However, it was actually Helen Spelvin who was the driving force behind their collecting habits. Continue reading “The George and Helen Spelvin Folk Art Collection”

Jouet en plastique jaune pour de vrai (Post is in French)

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Samuel Bester’s 4:40 video clip, 140 Pop Method, produced in 2004, uses found footage to explore the intrusion of the unknown in our media. Here, is his description of this piece in French:


Cette vidéo est un exemple de contre-culture: elle représente le goà»t pour l’insolite et la spontanéité. Elle veut échapper au poids de l’histoire et du conditionnement socio-économique. Elle existe grâce à notre société industrielle qui engendre une forme irrésistible de pollution médiatique qui a donné naissance à une génération d’image-junkies qui mixent, copient et détournent les médias tout en en créant des nouveaux. Il s’agit dans cette vidéo de montrer avec insistance ce que l’habitude nous fait oublier: la banalité, la nullité, la stupidité en la forme d’un jouet en plastique. C’est l’irruption inopinée de l’étrange dans un flot d’image identifiées. Car comme le disait si bien Aragon: “il y a plus de prodiges dans un moulin à café que dans tous les séraphins du ciel” Cette incursion dans les médias n’évoque rien, ne parle de rien ne symbolise rien car comment se faire comprendre d’une biche quand on n’est pas sà»r d’àªtre un cheval!