Manufactured Fame

Submitted by Emerson Dameron:

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The pranksters at Chill Hill Media decided to treat one of their own like a celebrity, and mall security unwittingly signed on:

And now Thomas Elliot actually is sort of famous:

Pranksters Prank Nobodies Into Believing Some Nobody Is Somebody, Gawker, April 10, 2012

The eXile did a more elaborate version of this before:

Feis The Music! Buns Moons Moscow Nightclubs

Buns Unplugged