Emerson Dameron - The Art of the Prank

August 10, 2019December 15, 2023

Right-Wing Website Dosed With Own Medicine

The op-ed site Quillette has risen to prominence in the Trump-era conservative firmament by condemning progressive orthodoxies around race and gender, providing a platform for accused sexual predators, defending “Google Memo” author James “Fired4Truth” Damore, and promoting the “Sokal Squared” hoax, an effort to discredit academic disciplines by categorizing them as “grievance studies.”

This week, the site took a blow to its own credibility when left-aligned mischief-maker “Archie Carter” submitted a critique of the Democratic Socialists of America littered with lies, cliches, and errata. The piece was promptly published and promptly retracted by Quillette, leaving leftist publications Alternet and Jacobin (along with broad swaths of Twitter) to gloat over the fallout.

Will Sommer, a journalist/provocateur focused on far-right movements, scored an interview with the hoaxer.

Quillette Duped by Left-Wing Hoaxer Posing as Communist Construction Worker
by Will Sommer
The Daily Beast
August 9, 2019

Construction worker and avowed Leninist Archie Carter has plenty of gripes with the Democratic Socialists of America, the left-wing group that’s enjoyed a new wave of popularity during the Trump era.

In an essay published Thursday on the conservative op-ed website Quillette, Carter declared that DSA had been overrun with overeducated, oversensitive college graduates, blinding itself to the true needs of the working class.

“DSA is doomed,” Carter wrote.

Carter’s piece seemed like exactly the kind of argument that’s turned Quillette, a self-described “platform for free thought,” into a hotbed for the right-wing online “Intellectual Dark Web” movement. Carter had impeccable blue-collar bona fides, with his Quillette bio describing him as a committed union member who’s always “watching the Mets blow a lead.”

But there’s one problem with Carter’s story: He doesn’t exist.

DSA members started picking holes in Carter’s story almost as soon it went live on Quillette. New York City’s DSA local couldn’t find any record of a member, current or former, named Archie Carter. And while Carter claimed to have participated in sit-in protests as part of his DSA work, the group hadn’t organized sit-ins in New York in years.

By Thursday evening, Quillette had retracted Carter’s essay, saying Carter had failed to “supply answers to our follow-up questions in timely fashion.” Read more.

April 16, 2019December 15, 2023

r/Place: Recollections of a Pop-up Online Subculture

r/Place, an incredible 2017 reddit experiment with a simple premise and strict parameters, stands out for the spirit of challenge and community it ignited. It brought the best of collaborative street art into the heart of the digital realm, it earned its place in the annals of internet culture, and it’s worth revisiting and remembering. Here’s how it went down, through the eyes of one very engaged participant.

(If you’re unfamiliar with reddit, here’s a pretty good primer.)

“The story of r/Place. As told by a foot soldier for r/Mexico.”
By Arturo Gutierrez
ART + Marketing
April 3, 2017

I’m sure other historians can tell you who was the first. Others much more knowledgeable than me who can pinpoint where exactly in the vast Canvas did the cursors of hundreds aimed themselves into a singular area, and willed order out of the chaos. But I’m not the one to tell.

Instead, what I saw as a bystander that April 1st was the emergence of life, color, and memes of all sizes and kinds growing almost by magic. And as the hours passed, as I laid a pixel here, waited, and laid another pixel there, the whole Canvas evolved and grew between each of my visits. It was an amazing sight to behold. An inspiring feat of human ingenuity, humor, and improvised politics in slow motion.

Yes, that’s right. For even in these early hours, even before the dedicated subreddits, the forums, Discord channels and massive bot armies of the later days, a silent, wordless body of politics was being established right before our eyes. Read more.

April 1, 2019December 15, 2023

In Review: April Fools’ Day 2019 Branding, Marketing, and Media Stunts

Before April Fools’ Day 2019 even began, the tech giant Microsoft announced that it would not be indulging in any branded foolishness this year. And that sort of set the tone for the day.

From the rise of the internet and social media through the election of Donald Trump, distinguishing truth from fiction in the online landscape has become less about comedy and more about horror. Even the cutest and cleverest April Fools’ publicity stunts are not as well received as they may have been in the past. The overall online mood is darker, more skittish, and more reflective. Still, there’s still some levity to be found in the chaos and desperation.

A few editorials addressed the cynicism and fatigue around April Fools’ Day from high-level perspectives.

Vox published a history of branded pranks in the internet age.
GQ examined how distrust of the media has sapped some of the fun from April Fools’.

Of the branded pranks that did go down, the most interesting had satirical or meta-comedic elements.

The LA Times took a catty swipe at its cross-country rival and New York’s self-important foodie scene.
The Nectar BumbleBed mocked the eccentric fads of the underregulated “health and wellness” industry.
The language-learning app Duolingo poked fun at its own infamously pushy mascot and UX in a cleverly disturbing way.
USA Today challenged its readers to differentiate real fakes from fake fakes.

Others were just plain, dumb, silly, marginally self-aware fun. Here are the best of the rest:

From the science-and-tech world
From gaming
From reddit
From a British angle
From the desks of Time, The Verge, and The Guardian

And there was even some good news!

Burger King’s meatless Whopper is not a joke!
Pranksters and comedians are not being displaced by AI!
April Fools’ news gags can help fight malicious fake news!

As with any holiday, the best way to spend April Fools’ Day is probably not on the internet, but engaged in revelry and camaraderie IRL, fighting the forces of oppression and no-fun-ness in the company of loved ones and loved ones you haven’t met yet. So naturally the best news of the day was the annual April Fools’ Day Parade – see the highlights [HERE].

March 30, 2019December 15, 2023

Microsoft Preemptively Forfeits 4/1 Prank War

Large tech companies aren’t popular right now, and their branded April Fools’ Day stunts haven’t been well received in awhile. So Microsoft has banned all 4/1 hijinks, shenanigans, and monkeyshines, company-wide. Or – sigh – maybe it’s a setup.

“Microsoft exec bans company from pulling any dumb April Fools’ pranks”
By Peter Bright
Ars Technica
March 27, 2019

April 1 has long been a spectacularly annoying day to be alive, with brands falling over themselves to be “funny” and usually revealing themselves to be anything but. This was almost tolerable in the days when we were talking simply fake advertisements in print media, but it has taken on a new dimension online, as companies have actually modified the services that we rely on daily in an attempt to be “funny.”

This was particularly striking in Google’s 2016 mic drop feature on Gmail, where clicking the “mic drop” button sent a recipient a gif of a Despicable Me minion—a vile affront to humanity in and of itself—and then muted and archived the conversation, thus hiding any responses to it. Cue widespread complaints from users who clicked the button by accident, denying themselves jobs and offending their bosses.

Microsoft, for one, wants no part of this. In a move that can only be welcomed, Microsoft’s Chief Marketing Officer Chris Capossela sent a company-wide e-mail (leaked to the Verge) imploring staff to refrain from creating any public-facing April Fools’ Day stunts. Capossela writes that according to the company’s data, the stunts have “limited positive impact” and can result in “unwanted news cycles.” Read more.

February 9, 2019December 15, 2023

Confessions of a Rock and Roll Poser

Last autumn, Jered “Threatin” Eames staged the most alienating, least explicable rock tour stunt since the Sex Pistols hit the deep south. He recently broke his silence.

“The Great Heavy Metal Hoax”
by David Kushner
Rolling Stone
December 14, 2018

In November, managers of rock clubs across the United Kingdom began sharing the same weird tale. A pop-metal performer, Threatin, had rented their clubs for his 10-city European tour. Club owners had never heard of the act when a booking agent approached them promising packed houses. Threatin had fervent followers, effusive likes, rows of adoring comments under his YouTube concert videos, which showed him windmilling before a sea of fans. Websites for the record label, managers and a public-relations company who represented Threatin added to his legitimacy. Threatin’s Facebook page teemed with hundreds of fans who had RSVP’d for his European jaunt, which was supporting his album, Breaking the World.

But despite all the hype, almost no one came to the shows. It was just Threatin and his three-piece band onstage, and his wife, Kelsey, filming him from the empty floor. And yet Threatin didn’t seem to care — he just ripped through a set as if there was a full house. When confronted by confused club owners, Threatin just shrugged, blaming the lack of audience on bad promotion. “It was clear that something weird was happening,” says Jonathan “Minty” Minto, who was bartending the night Threatin played at the Exchange, a Bristol club, “but we didn’t realize how weird.” Intrigued, Minto and his friends started poking around Threatin’s Facebook page, only to find that most of the fans lived in Brazil. “The more we clicked,” says Minto, “the more apparent it became that every single attendee was bogus.”

It all turned out to be fake: The websites, the record label, the PR company, the management company, all traced back to the same GoDaddy account. The throngs of fans in Threatin’s concert videos were stock footage. The promised RSVPs never appeared. When word spread of Threatin’s apparent deception, club owners were perplexed: Why would someone go to such lengths just to play to empty rooms? Read more.