Tit for Tat: Giant Bras Highlight Giant Issues

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Filed under: Creative Activism

Update, November 14, 2011: Huffington Post has updated this story


Editor’s note: Sorry, but Joey Skaggs used a giant bra in 1969 to bring attention to sexism in America and his bra was bigger. Skaggs mounted his 120′ long brassiere (the cups alone were 50′) on the U.S. Treasury building on Valentines Day, leading to numerous arrests, after having tried and failed to hang it on the Statue of Liberty. He called it his “big bust.”


World’s Largest Bra Has A Size 1222B Cup
by David Moye
HuffPost Weird News
November 8, 2011

The makers of a stain removal product in England are showing their support for breast cancer research in the most titillating way possible: By making the world’s largest bra, which has a size 1222B cup and measures nearly 102 feet around the chest.

The makers of a stain removal product in England are showing their support for breast cancer research in the most titillating way possible: By making the world’s largest bra.

As part of a “Wear It Pink” campaign by the British-based Breast Cancer Campaign, the makers of Vanish stain remover, supported the creation of a brassiere big enough for a brontosaurus, according to WorldRecordsAcademy.com.

When it was finally unveiled on Oct. 28 at the ITV Southbank Tower, the pink bra — which has a size 1222B cup — measured nearly 102 feet around the chest.

If shrunk down to human proportions, the bra would fit a woman with a 34B bust.

Getting the bra ready for the big unveiling took at least four weeks by M Putt Sailmakers, which is actually in the business of making sails for ships, not bras for buildings, FieldMarketing.com reported.

As part of a “Wear It Pink” campaign by the British-based Breast Cancer Campaign, the makers of a British stain remover commissioned the creation of the world’s largest bra. When it was finally unveiled on Oct. 28 at the ITV Southbank Tower in Central London the pink bra — which has a size 1222B cup — measured nearly 102 feet around the chest. If shrunk down to human proportions, the bra would fit a woman with a 34B bust.

The company used more than 4000 square feet of lightweight spinnaker nylon and the final product measures 88 feet under the bust and 101 feet around it. The fabric alone weighed 165 pounds and the metal fasteners bumped up the bra’s weight to nearly 200 pounds.

As might be expected, a spokesman for Vanish stain remover is happy that the bra made a mark on history.

“Raising awareness of our sponsorship of Wear It Pink via a Guinness World Record-breaking stunt has proved to be a great success,” said Stefan Gaa, a marketing director for RB, the parent company of Vanish. “It really captured the interest of the nation.