Get a Whiff of This: Spec “Suicide” Audi Ad
by W.J. Elvin IIIFiled under: Culture Jamming and Reality Hacking
Submitted by W.J. Elvin III about an unauthorized spec commercial for Audi A5:
Suicide: still not the best advertising theme from AdFreak.com, by Brian Morrissey, January 8, 2010
Oh goody, another suicide ad. What is it about cars that leads people to the suicide theme? You’ll recall that Volkswagen disowned a rogue suicide-bomber spec commercial four years ago. General Motors had no such choice after airing its disastrous suicidal-robot spot in the 2007 Super Bowl. Now comes a presumably unauthorized (or at least deniable) Audi spot showing a man in a parking garage trying to kill himself by attaching a hose to his tailpipe. Wouldn’t you know it, to his profound dismay, the diesel-powered Audi won’t produce enough toxic exhaust to do the job. Bummer. The on-screen copy reads, “Clean diesel technology. Good for the environment. Good for you.” We’re left with a cheery shot of the man closing the car window on his neck. My question: Has the suicide motif ever been used successfully in a commercial? It just seems like a bad direction to go in when you’re looking to check the “edgy” box.
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