Improv Everywhere’s Fake Apple Store

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Filed under: Culture Jamming and Reality Hacking, Practical Jokes and Mischief

From Improv Everywhere: For our latest mission, we turned the 23rd Street 6-train elevator into New York’s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.

Watch the video:

Mission report and more photos are here.

Directed by Charlie Todd
Produced by Deverge
Music by Tyler Walker