Pop Artist Arrested For Gatorade Prank Involving Tiger Woods and Wife Elin Nordegren
blogs.wsj.com
by Evan Perez
January 13, 2010
Federal authorities arrested a Colorado man who allegedly relabeled bottles of Gatorade with pictures of golf star Tiger Woods and his wife Elin Nordegren and the word “unfaithful” as part of a pop art stunt.
Federal prosecutors in Denver on Wednesday charged Jason Eric Kay, 38 years old, with misbranding and altering food labels.
“From the onset, our primary concern has been the safety of our consumers and the integrity of our products,” said Karen May, a Gatorade spokesperson.
According to an affidavit signed by a Food and Drug Administration criminal investigation agent, Mr. Kay, an unemployed artist, bought one-quart bottles of Tropical Mango flavor Gatorade at stores in the Denver area and relabeled the bottles with labels he created using a photocopier at Kinko”™s. The bottles were unopened and the product inside wasn”™t tampered with. The bar codes functioned. The new label contained a Yahoo email address to contact the artist. The bottles were put on store shelves in the Denver area. Continue reading “How Not to Pull Off an Art Stunt…”