Category: Publicity Stunts

Banksy conquers retail with a storefront selling satire.

Banksy Opens London Art Shop Same Week He Sets $12M Auction Record
by Naomi Polonsky
Hyperallergic
October 4, 2019

The anonymous artist has opened a shop in the south London borough of Croydon to showcase some of his characteristically humorous items.

LONDON — Banksy has always had a complicated relationship with the art market. His unsanctioned street works deliberately challenge the idea of art as a tradeable commodity, but often still end up at auction, commanding astronomical prices. A stunt last year during which his “Girl with a Balloon” (2006) self-destructed at a Sotheby’s sale seemed like a rebuke to the art market, but in fact simply doubled the piece’s value.

But as of this week, Banksy has officially gone into business. A new installation of his work, unveiled on Tuesday, features a storefront filled with branded merchandise. Although Banksy has exhibited his works in storefront installations before, this is the first time that the items are for sale. All of the products will go on sale online in a couple of weeks with prices starting at £10. Gross Domestic Product, which is located in a disused carpet shop in the south London borough of Croydon, includes old and new works by the artist including the iconic stab vest worn by the grime artist Stormzy at Glastonbury last year…

Playing on the double meaning of “gross,” Banksy’s store stocks various disturbing and unsavoury items, such as a rug made from the skin of Tony the Tiger, who has died of diabetes after eating too much Frosted Flakes cereal. A label, written in Banksy’s characteristically irreverent tone, explains that “the floor covering makes quite the conversation piece — especially if the conversation centres around the UK spending over £7.8 million a year on tooth extractions for the under 5s.”