Sociology and Psychology of Pranks - The Art of the Prank

December 4, 2024

Flashback: Operation Fortitude

The heroism, courage and outrageous deception that helped the allies win WWII.

D-Day deception Operation Fortitude: The World War Two army that didn’t exist, by Taylor Downing, BBC, June 1, 2024

“When it came to planning for D-Day, the biggest amphibious operation ever launched, the need for a detailed deception plan was even greater. When discussing the invasion with Joseph Stalin at Tehran, Winston Churchill used the phrase, ‘In wartime truth is so precious that it should always be attended by a bodyguard of lies.’ This perfectly summed up the Allied view of deception.” Read more here.

The Army That Never Was, Taylor Downing’s new book, is available now.

September 5, 2024September 5, 2024

“Joey Skaggs: Stop BioPEEP” Oral History Film Review

Check out Anita LaBelle’s wonderful film review of the oral history film “Joey Skaggs: Stop BioPEEP” for New Jersey Stage. This film, which is about Joey Skaggs’ 1998 hoax Stop BioPEEP, is screening at the New Jersey Film Festival on September 20, 2024. Festival details are in the link.

Joey Skaggs: Stop BioPEEP is the tenth installment of the oral history series Joey Skaggs Satire and Art Activism, 1960s to the Present and Beyond, a film episodic that the New Jersey Film Festival has shown every episode of. Giuseppe Scaggoli, or as he is better known, Joey Skaggs has used artistic mediums and prank behavior to push pivotal societal issues into questioning. Through news clips, old prank footage, and modern interview excerpts conducted by Joey Skaggs and Judy Drosd, each episodic endeavor is thoroughly documented and hilariously explained. Skaggs’ work, though often gaining controversy at first, seems to always later reach critical acclaim due to retrospect and perhaps his own air of anthropological foresight. In this latest episode, Skaggs targets the still-topical issues of genetic mutation and government intervention, except this time, his audience goes global. Unfolding in 1998 when Joseph Howard (Joey Skaggs) plays the role of a corporate whistleblower, he foils BioPEEP’s 1997 corporate project to genetically alter and addict humans to chosen products, thus creating “consumer junkies” and targeted “gene-ocide”. When the information is leaked to the press via Skaggs, protests against BioPEEP occur in both the U.S. and Australia. Even more unexpected, was the mass alarm that the whole affair caused in Slovenia. Whether international conspiracy or guerilla artwork, audiences will be shocked by the inner workings and affairs of the piece, including the reach one story can take, and the media’s lust to grab any sensational story rather than the hard-hitting truth.

Read the rest of the article here

August 24, 2024February 8, 2025

Joey Skaggs on Film

JOEY SKAGGS SATIRE AND ART ACTIVISM,
1960s TO THE PRESENT AND BEYOND
A new series of short oral history films,
produced and directed by Judy Drosd and Joey Skaggs

ART OF THE PRANK, THE MOVIE:
Andrea Marini’s award winning feature documentary about
New York artist and activist Joey Skaggs

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April 16, 2019December 15, 2023

r/Place: Recollections of a Pop-up Online Subculture

r/Place, an incredible 2017 reddit experiment with a simple premise and strict parameters, stands out for the spirit of challenge and community it ignited. It brought the best of collaborative street art into the heart of the digital realm, it earned its place in the annals of internet culture, and it’s worth revisiting and remembering. Here’s how it went down, through the eyes of one very engaged participant.

(If you’re unfamiliar with reddit, here’s a pretty good primer.)

“The story of r/Place. As told by a foot soldier for r/Mexico.”
By Arturo Gutierrez
ART + Marketing
April 3, 2017

I’m sure other historians can tell you who was the first. Others much more knowledgeable than me who can pinpoint where exactly in the vast Canvas did the cursors of hundreds aimed themselves into a singular area, and willed order out of the chaos. But I’m not the one to tell.

Instead, what I saw as a bystander that April 1st was the emergence of life, color, and memes of all sizes and kinds growing almost by magic. And as the hours passed, as I laid a pixel here, waited, and laid another pixel there, the whole Canvas evolved and grew between each of my visits. It was an amazing sight to behold. An inspiring feat of human ingenuity, humor, and improvised politics in slow motion.

Yes, that’s right. For even in these early hours, even before the dedicated subreddits, the forums, Discord channels and massive bot armies of the later days, a silent, wordless body of politics was being established right before our eyes. Read more.

April 1, 2019December 15, 2023

In Review: April Fools’ Day 2019 Branding, Marketing, and Media Stunts

Before April Fools’ Day 2019 even began, the tech giant Microsoft announced that it would not be indulging in any branded foolishness this year. And that sort of set the tone for the day.

From the rise of the internet and social media through the election of Donald Trump, distinguishing truth from fiction in the online landscape has become less about comedy and more about horror. Even the cutest and cleverest April Fools’ publicity stunts are not as well received as they may have been in the past. The overall online mood is darker, more skittish, and more reflective. Still, there’s still some levity to be found in the chaos and desperation.

A few editorials addressed the cynicism and fatigue around April Fools’ Day from high-level perspectives.

Vox published a history of branded pranks in the internet age.
GQ examined how distrust of the media has sapped some of the fun from April Fools’.

Of the branded pranks that did go down, the most interesting had satirical or meta-comedic elements.

The LA Times took a catty swipe at its cross-country rival and New York’s self-important foodie scene.
The Nectar BumbleBed mocked the eccentric fads of the underregulated “health and wellness” industry.
The language-learning app Duolingo poked fun at its own infamously pushy mascot and UX in a cleverly disturbing way.
USA Today challenged its readers to differentiate real fakes from fake fakes.

Others were just plain, dumb, silly, marginally self-aware fun. Here are the best of the rest:

From the science-and-tech world
From gaming
From reddit
From a British angle
From the desks of Time, The Verge, and The Guardian

And there was even some good news!

Burger King’s meatless Whopper is not a joke!
Pranksters and comedians are not being displaced by AI!
April Fools’ news gags can help fight malicious fake news!

As with any holiday, the best way to spend April Fools’ Day is probably not on the internet, but engaged in revelry and camaraderie IRL, fighting the forces of oppression and no-fun-ness in the company of loved ones and loved ones you haven’t met yet. So naturally the best news of the day was the annual April Fools’ Day Parade – see the highlights [HERE].