All About Pranks - The Art of the Prank

April 1, 2007January 15, 2019

Hey, kids! Madison Avenue wants you!

Troy Jollimore reviews the book “Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole”, by Benjamin R. Barber, Norton, 2007, in the San Francisco Chronicle, April 1, 2007 and writes about “the transformation of Homo sapiens into Homo consumerus” by way of the “consumerization of the child” and infantilization in general by marketers who, using culture jamming and other techniques, have created a population of consumers who are “a ready and pliable modeling clay for the marketers’ sculpting techniques”.

Troy Jollimore is an External Faculty Fellow at the Stanford Humanities Center. His poetry collection, “Tom Thomson in Purgatory,” won a 2007 National Book Critics Circle Award.

“Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole”, by Benjamin R. Barber, is available at Amazon.com via this link. -JS

UPDATE, May 13, 2007: At the end of this article, check out the Benjamin R. Barber interview with Stephen Colbert on the Colbert Report, Comedy Central.

When the movie “Smokin’ Aces” opened in late January, the first paragraph of the review by New York Times film critic A.O. Scott — which, Scott went on to claim, constituted a “fair summary” of the movie — read as follows:

“‘F.B.I.! F.B.I.!’ Blam blam blam blam. ‘[Expletive]. [Expletive].’ Blam blam blam. Spurt of blood. Plot twist. ‘F.B.I.! F.B.I.!’ ‘[Expletive].’ Blam blam blam blam blam. ‘[Expletive].’ ‘F.B.I.!’ ‘Hotel Security!’ Blam. Exploding skull. Guy sits on a chain saw. Montage. [Expletive]. Plot twist. Roll credits.”

Undaunted — indeed, apparently delighted — the studio quoted from the paragraph in their ads. Predictably enough, millions of American moviegoers turned out to see it. Continue reading “Hey, kids! Madison Avenue wants you!”

March 31, 2007January 15, 2019

The Art of the Con: A notorious prankster uses hoaxes to expose the media

This article was published in Extra! by FAIR (Fairness & Accuracy in Reporting) in the 1999 March/April issue. Although I’ve produced many new works since then, the basic premises described below still resonate for me. This should provide a pretty good summary of the intent of my work and why I do it. I hope it also sets a positive and creative tone for this Blog. -JS

We’re living in a time when it seems everything we see on the news is a bad joke: President Clinton and impeachment, Y2K and the end of the world, Viagra raising the dead, cloning your dead pet dog.

So how can a conscientious media prankster make a mark? When reality gets this strange, pranks are needed more than ever to jolt us into reexamining our values.

With the Internet’s immediacy, its availability to anyone wishing to plant an idea, service or product for the world to consume, there’s more opportunity than ever for both pranks and scams. Anyone can send an e-mail, create a rumor on Usenet, make a website and look official with very little effort or cost.

To me the prank is fine art. Continue reading “The Art of the Con: A notorious prankster uses hoaxes to expose the media”

March 31, 2007January 15, 2019

Pranks Defined

This definition of pranks is from V.Vale’s introduction to his formative book PRANKS, published in 1987 by RE/Search Publications. I’ve always loved this essay. He has graciously allowed us to reprint it here. In 2006, RE/Search Publications released a follow-up book called Pranks! 2 that is equally seminal in its approach to the subject -JS

PRANKS. According to the Merriam-Webster New Collegiate Dictionary, a prank is a “trick . . . a mildly mischievous act . . . a practical joke . . . a ludicrous act.” The best pranks invoke the imagination, poetic imagery, the unexpected and a deep level of irony or social criticism””such as Boyd Rice’s presentation of a skinned sheep’s head on a silver platter to Betty Ford, First Lady of the United States. Great pranks create synaesthetic experiences which are unmistakably exciting, original, and reverberating, as well as creative, metaphoric, poetic and artistic. If these criteria be deemed sufficient, then pranks can be considered as constituting an art form and genre in themselves.

However slighted by Academia, pranks are not without cultural and historical precedent. Continue reading “Pranks Defined”

March 30, 2007January 15, 2019

Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs by Mark Dery

In 1993, Mark Dery wrote this seminal discourse coining the phrase Culture Jamming. I think it’s a must read for anyone interested in the subject. This is an open source document and is available on Mark Dery’s Web site. JS

“Culture jamming,” a term I have popularized by articles in The New York Times and Adbusters, might best be defined as media hacking, information warfare, terror-art, and guerrilla semiotics, all in one. Billboard bandits, pirate TV and radio broadcasters, media hoaxers, and other vernacular media wrenchers who intrude on the intruders, investing ads, newscasts, and other media artifacts with subversive meanings are all culture jammers. Continue reading “Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs by Mark Dery”

March 30, 2007January 15, 2019

The First Amendment Can Take a Joke

Margaret Engel is the managing editor of the Newseum, which will re-open Oct. 15, 2007 in new headquarters on the Mall in Washington, D.C.. She wrote this article specifically for the April 1, 2007 launch of ArtofthePrank.com. – JS

April 1 is a lighthearted celebration in America, but joking the other 364 days often gets civic pranksters in trouble.

It”s not that anything goes on April Fool”s Day, it just seems that the public gets the punchline that day, before quickly returning to a grim analysis of what is and what isn”t acceptable.

Although the First Amendment is supposed to defend our freedom of speech, press, religion, assembly and the right to petition our government, the reality is that officialdom often can”t take a joke. Continue reading “The First Amendment Can Take a Joke”