Thanks to Scott Beale of Laughing Squid for submitting this story from Blogoscoped.com:
Search Engine Optimization Through Hoax News
by Philipp Lenssen
May 22, 2008
Over at Search Engine Land”s Sphinn, people are discussing a search engine optimization tactic which tries to assemble backlink juice by posting a fake news article. Jonathan Crossfield wraps it up: “Online marketer Lyndon Antcliff recently helped a client achieve over 1500 inbound links in under a week with a story designed to grab attention.” The article, titled “13 Year Old Steals Dad”s Credit Card to Buy Hookers,” was and still is hosted at the authoritative looking domain Money.co.uk, which is a financial advisor and Lyndon”s client, apparently. The hoax news explains that “Ralph Hardy, a 13 year old from Newark, Texas confessed to ordering an extra credit card from his father”s existing credit card company,” taking his friends on a $30,000 spending spree “culminating in playing “Halo” on an Xbox with a couple of hookers in a Texas motel.”
Jonathan continues to explain that the page received 2,452 votes at social news site Digg.com (it”s currently at 2,489 diggs, and not marked as incorrect, attracting comments like “Ballsy kid.”). Then, mainstream news made it into the mix. The hoax item was covered in Australia News.com.au, The Daily Telegraph, Fox News and many others, Jonathan says, and even reached the print version of UK”s Sun newspaper.
Google”s Matt Cutts makes a statement Continue reading “Scamming for Links”





