Who’s Porking Whom?

posted by
Filed under: Satire

Pork board squeals over imaginary unicorn meat
by Sarah Skidmore
1010WINS
June 22, 2010

Portland, Ore. — It’s official: The National Pork Board says it knows unicorns don’t exist.

The industry group says it was only protecting its trademark when it issued cease-and-desist warning to online retailer ThinkGeek for calling a fake unicorn meatproduct “the new white meat.”

The fictional canned meat, described as an “excellent source of sparkles,” was an April Fool’s prank.

But the 12-page letter from the board’s law firm was no joke.

“We certainly offered our apologies,” Scott Kauffman, President and CEO of Geeknet Inc., the parent company of ThinkGeek, told the Associated Press. “It was not our intention to confuse the public as to the attributes and qualities of the two meats.”

In a public apology this week, ThinkGeek said its nonexistent canned unicorn meat is sparkly, a bit red and not approved by any government entity.

“We certainly understand that unicorns don’t exist,” said Ceci Snyder, vice president of marketing for the National Pork Board. “Yes, it’s funny. But if you don’t respond, you are opening your trademark up to challenges.”

Read the rest of this article here.