The Yes Men and the B’eau-Pal Water Action

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Filed under: Creative Activism, Culture Jamming and Reality Hacking

From The Yes Men, July 13, 2009:

“B’eau-Pal Water Action to Mark Bhopal Catastrophe 25th Anniversary
Plans to contribute to climate action in lead-up to Copenhagen begin to take shape


London – A new, beautifully-designed line of bottled water – this time not from the melting Alps, nor from faraway, clean-water-deprived Fiji, but rather from the contaminated ground near the site of the 1984 Bhopal catastrophe… is the center post of a new action to help mark the upcoming 25th anniversary of the Bhopal catastrophe, and coincides with the release of an official report by the Sambhavna Trust showing that local groundwater, vegetables, and breast milk are contaminated by toxic quantities of nickel, chromium, mercury, lead, and volatile organic compounds. The report describes how a majority of children in one nearby community are born with serious medical problems traceable to the contamination.

The effort to confront Dow Executives with this reality is supported by Bhopal Medical Appeal and The Yes Men with pro-bono help from top London creative design firm Kennedy Monk. It highlights Dow’s continued refusal to take responsibility for the disaster.

Read the full press release here, and check out this video on the creative development behind the water bottle: