Carrotmob

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Filed under: Creative Activism

Carrotmob, which recently begat Virgance, organizes consumers to make purchases that give financial rewards to those businesses who agree to make socially beneficial choices.


Carrotmob Makes It Rain from carrotmob on Vimeo.

From the Carrotmob Web site:

…groups of Carrotmob organizers are springing up all around the world… one crew recently tried out a campaign in London (see an article in the Guardian here), and there’s another one in Helsinki this Saturday (RSVP here if you speak Finnish)! There are more people looking into organizing Carrotmobs all over, from Kansas City to New York to Shanghai…. We will let you all know as these ideas start evolving into more official Carrotmob events….

Read more:

  • Get carrotmobbing with founder Brent Schulkin – Huddler Interview, Green Home, July 14, 2008
  • Ready? Set. Shop!, San Francisco Magazine, June 2008
  • Want a Greener Tomorrow? Every 40-Ounce Counts, Wired, April 1, 2008