SantaCon Co-opted

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Filed under: Co-option (If You Can't Beat 'Em...)

From Laughing Squid, posted by Scott Beale:

Santacon Used As Theme For New Motorola TV Commercial

First Bacardi ripped-off The Cacophony Society's Breakers to Bay Salmon Run, then Absolut Vodka co-opted the Pillow Fight and now the latest underground event used as the theme of a television commercial is Santacon (Santarchy) with Motorola's new "Santa Swarm" ad for their bluetooth headsets.

The ad was produced for Motorola by creative agency DraftFCB working with the production company Harold Group. It was directed by Jamin Winans who made the really cool short film "Spin" that I posted about last year. Thanks to Spacemonkey for the tip!