I Was a Human Billboard

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Filed under: Culture Jamming and Reality Hacking

Submitted by Neil Boorman, author of Bonfire of the Brands:

It wasn’t so long ago that companies paid individuals to advertise trademarks on their chests. Now we consumers do it for free.

If a sportswear company like Adidas spends $150 million on advertising worldwide, surely they can spare a few pennies for us?

Human Billboard

For more info about Neil, check out My brand new life, BBC, September 4, 2007