Sociology and Psychology of Pranks - The Art of the Prank

April 16, 2019December 15, 2023

r/Place: Recollections of a Pop-up Online Subculture

r/Place, an incredible 2017 reddit experiment with a simple premise and strict parameters, stands out for the spirit of challenge and community it ignited. It brought the best of collaborative street art into the heart of the digital realm, it earned its place in the annals of internet culture, and it’s worth revisiting and remembering. Here’s how it went down, through the eyes of one very engaged participant.

(If you’re unfamiliar with reddit, here’s a pretty good primer.)

“The story of r/Place. As told by a foot soldier for r/Mexico.”
By Arturo Gutierrez
ART + Marketing
April 3, 2017

I’m sure other historians can tell you who was the first. Others much more knowledgeable than me who can pinpoint where exactly in the vast Canvas did the cursors of hundreds aimed themselves into a singular area, and willed order out of the chaos. But I’m not the one to tell.

Instead, what I saw as a bystander that April 1st was the emergence of life, color, and memes of all sizes and kinds growing almost by magic. And as the hours passed, as I laid a pixel here, waited, and laid another pixel there, the whole Canvas evolved and grew between each of my visits. It was an amazing sight to behold. An inspiring feat of human ingenuity, humor, and improvised politics in slow motion.

Yes, that’s right. For even in these early hours, even before the dedicated subreddits, the forums, Discord channels and massive bot armies of the later days, a silent, wordless body of politics was being established right before our eyes. Read more.

April 1, 2019December 15, 2023

In Review: April Fools’ Day 2019 Branding, Marketing, and Media Stunts

Before April Fools’ Day 2019 even began, the tech giant Microsoft announced that it would not be indulging in any branded foolishness this year. And that sort of set the tone for the day.

From the rise of the internet and social media through the election of Donald Trump, distinguishing truth from fiction in the online landscape has become less about comedy and more about horror. Even the cutest and cleverest April Fools’ publicity stunts are not as well received as they may have been in the past. The overall online mood is darker, more skittish, and more reflective. Still, there’s still some levity to be found in the chaos and desperation.

A few editorials addressed the cynicism and fatigue around April Fools’ Day from high-level perspectives.

Vox published a history of branded pranks in the internet age.
GQ examined how distrust of the media has sapped some of the fun from April Fools’.

Of the branded pranks that did go down, the most interesting had satirical or meta-comedic elements.

The LA Times took a catty swipe at its cross-country rival and New York’s self-important foodie scene.
The Nectar BumbleBed mocked the eccentric fads of the underregulated “health and wellness” industry.
The language-learning app Duolingo poked fun at its own infamously pushy mascot and UX in a cleverly disturbing way.
USA Today challenged its readers to differentiate real fakes from fake fakes.

Others were just plain, dumb, silly, marginally self-aware fun. Here are the best of the rest:

From the science-and-tech world
From gaming
From reddit
From a British angle
From the desks of Time, The Verge, and The Guardian

And there was even some good news!

Burger King’s meatless Whopper is not a joke!
Pranksters and comedians are not being displaced by AI!
April Fools’ news gags can help fight malicious fake news!

As with any holiday, the best way to spend April Fools’ Day is probably not on the internet, but engaged in revelry and camaraderie IRL, fighting the forces of oppression and no-fun-ness in the company of loved ones and loved ones you haven’t met yet. So naturally the best news of the day was the annual April Fools’ Day Parade – see the highlights [HERE].

March 24, 2019December 15, 2023

New Doc About the Church of the SubGenius Screens at SXSW

One reviewer’s opinion…

SXSW Film Review: ‘J.R. ‘Bob’ Dobbs and the Church of the SubGenius’
This diverting enough documentary focuses on the parodic religious “cult” that reached peak hipster awareness in the 1980s.
by Dennis Harvey
Variety
March 21, 2019

Like 8mm films of 1960s “happenings” or videos of 1970s performance art, “J.R. ‘Bob’ Dobbs and the Church of the SubGenius” chronicles a cultural footnote that perhaps should be filed under the heading You Had to Be There. The satirical-absurdist “religion” founded by some Texans actually caught fire among hipsters in the 1980s, influencing some of that era’s more interesting work in various media while providing a pre-Burning Man, pre-internet “secret club” to cerebral misfits of all stripes.

Sandy K. Boone’s documentary is likely to be lost on the not-previously converted, as what seemed the height of snark in the Reagan Era hasn’t dated all that well — nor is its appeal apparent as excerpted and recalled here. But those who remember the gospel of “slack” will make this diverting-enough documentary an in-demand work at genre festivals, as a streaming item and in other forums.

In reaction to the disruptive 1960s being “flipped on its head” in the “too-square-again” present day, two Lone Star State fans of nerd-brainiac rock god Captain Beefheart started creating anonymous quasi-cult screeds for their own entertainment in 1979. Dubbing themselves Reverend Ian Stang and Dr. Philo Drummond, they rebelled against their staid Heartland backgrounds, embraced the tenor of extremist religious literature, and ridiculed the American Dream with a mock religion whose deity was J.R. “Bob” Dobbs — a clip art image of 1950s sitcom dad-like hyper-normality whose lore was deliberately contradictory and absurdist.

Read the rest of this article here.

January 24, 2018December 15, 2023

Meet the Right-Wing Street Artists of Hollywood

From Breitbart on down, well-compensated conservative media trolls ramp up their presence in the entertainment capital of the world.

“How Hollywood’s Conservative ‘Street Artists’ Troll the Industry”
By Paul Bond
The Hollywood Reporter
December 22, 2018

In a booth on the Westside of Los Angeles sit a trio of conservative provocateurs plotting their next “street art” prank on a liberal celebrity destined to be thrust into the limelight for reasons beyond the person’s control. The restaurant has become a watering hole for conservatives who work in Hollywood and don”™t usually share their political opinions with their liberal colleagues for fear of retribution.

Friends of Abe, the private group of Hollywood conservatives, used to meet at the same place. The three artists, in fact were often spotted at FOA gatherings, where actors like Tom Selleck, Gary Sinise, Robert Duvall, Kelsey Grammer and Patricia Heaton generously hobnobbed with others in the entertainment industry who lacked their fame and fortune.

One of the street artists usually works independent of the others, but recently they”™ve banded together to focus their efforts on Harvey Weinstein and all those who, they claim, allegedly enabled his predatory behavior for decades. Their aim is to call out Hollywood for its “hypocrisy,” they say. Two of them have careers in the industry to protect so they remain anonymous, and their anonymity is fodder for detractors who take to social media to call them out for cowardice and slander.

One justifies his secrecy by noting he”™d surely be fired for his very public artwork “” which sometimes amounts to attacks on actors, movies and TV shows he is associated with through his full-time job. Another is a freelancer in the industry who used to design interactive media for Steven Spielberg. Read more.

November 17, 2017December 15, 2023

Replacement Family Available. No Questions Asked.

Why suffer through the ups and downs of real relationships when you can have the perfect friend, husband or father for a fee? This is a stunning tale of hyper-normalization in Japan.

“How to Hire Fake Friends and Family”
by Roc Morin
The Atlantic
November 7, 2017

Money may not be able to buy love, but here in Japan, it can certainly buy the appearance of love””and appearance, as the dapper Ishii Yuichi insists, is everything. As a man whose business involves becoming other people, Yuichi would know. The handsome and charming 36-year-old is on call to be your best friend, your husband, your father, or even a mourner at your funeral.

His 8-year-old company, Family Romance, provides professional actors to fill any role in the personal lives of clients. With a burgeoning staff of 800 or so actors, ranging from infants to the elderly, the organization prides itself on being able to provide a surrogate for almost any conceivable situation.

Yuichi believes that Family Romance helps people cope with unbearable absences or perceived deficiencies in their lives. In an increasingly isolated and entitled society, the CEO predicts the exponential growth of his business and others like it, as à la carte human interaction becomes the new norm.

I sat down recently with Yuichi in a café on the outskirts of Tokyo, to discuss his business and what it means to be, in the words of his company motto, “more than real.” Read more.