Cards Against Humanity Digs a Black Friday Hole

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Filed under: Creative Activism, Prank News, Pranksters, Satire

The team at Cards Against Humanity has a history of irreverent Black Friday stunts – we chatted with spokesman Max Temkin about the “Box of Bullshit” in 2014. 2016’s celebration involved a lot of money, a large hole, and that was pretty much it.


“Cards Against Humanity Threw $100,000 Into a Giant Hole Over Thanksgiving Weekend”
by Ed Mazza
The Huffington Post
November 28, 2016

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Cards Against Humanity offered its own Black Friday special: Send them money, and they’ll use it to dig a hole.

“The holidays are here, and everything in America is going really well,” the company wrote on its Holiday Hole website. “To celebrate Black Friday, Cards Against Humanity is digging a tremendous hole in the earth.”

The website featured a live camera of the hole being dug as a ticker listed the donations as they came in, telethon-style.

The company raised just over $100,000, which was enough to keep the digging operation going until Sunday morning ― and from the videos posted online, it looks like they dug themselves quite a hole:

The FAQ on the website offers the company’s trademark humor:

Why aren’t you giving all this money to charity?
Why aren’t YOU giving all this money to charity? It’s your money.

Is the hole bad for the environment?
No, this was just a bunch of empty land. Now there’s a hole there. That’s life.

How am I supposed to feel about this?
You’re supposed to think it’s funny. You might not get it for a while, but some time next year you’ll chuckle quietly to yourself and remember all this business about the hole.

Cards Against Humanity is known for going against the flow on Black Friday.

Last year, they sold nothing at all ― for $5 a pop ― and earned more than $70,000. The year before that, they sold poop.