The Legendary Hollyweed Sign

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Filed under: Art Pranks, Pranksters, The History of Pranks

Los Angeles has an obnoxious habit of neglectfully erasing its own history. Before Hugh Hefner helped restore it in 1978, the city’s iconic Hollywood Sign had fallen into disrepair. It was during this low point that a few tenacious pranksters (and recreational drug enthusiasts) decided to temporarily alter it.

In the words of redditor bmwnut, “I do wonder where they put a 45 foot letter on which to practice.”


“In 1976, pot-head pranksters made ‘HOLLYWEED’ out of the iconic Hollywood sign”
By Rusty Blazenhoff
Dangerous Minds
February 27, 2015

On January 1, 1976, Tinseltown’s iconic sign read “Hollyweed” after art student Danny Finegood and 3 of his college pals used $50 worth of dark fabric to transform the famous Hollywood landmark temporarily. They had practiced it first on a scale model Finegood had crafted.Hollyweed

It was more than a simple practical joke, Finegood considered it a statement on the relaxed California marijuana law that went into effect that day.

Read more here.