Greenpeace activists performed an amusing and savvy intervention on a Kleenex commercial shoot in Times Square, effectively hijacking their ad campaign, and shutting down the shoot for the rest of the day (March 24th 2007). Kleenex, responsible for vast old-growth forest destruction in Northern Canada’s Boreal Forest, opened the door for this one.
Friends of mine at notanalternative.net put together this neat little video of the jam:
And check out the main campaign against Kleenex’s criminal timber practices at: http://kleercut.net (a good culture jam in its own right).
With additional coverage here at gothamist.com.