Oscar nominated movie poster alteration in service of the truth… h/t Miss Cellania

If The Posters For This Year's Oscar-Nominated Movies Were Honest
by Caleb Reading
uproxx.com
January 24, 2018

This year's Oscar nominations are in, and there have been some surprises, like a Wolverine sequel becoming the first superhero movie to garner a screenplay nomination. It seems The Academy seeks to reshape its image, and you know what would really reshape everyone's attitude toward this business of show? If movie posters were brutally, hilariously honest.

As we have in previous years, we've collected our favorite honest posters for the films with at least one nomination in any category for the 90th Academy Awards (full nominees list here). Many of these come courtesy of The Shiznit and this College Humor post, along with several other posts. Read more

From Center for Media and Democracy / PRWatch.org:

An Inescapable Web of Advertisements
Source: New York Times, July 12, 2009:

The U.S. Federal Trade Commission (FTC) “may soon require online media to comply with disclosure rules under its truth-in-advertising guidelines.” FTC assistant director Richard Cleland said, “Consumers have a right to know when they’re being pitched a product.” But the “hypercommercialism of the Web” may be “changing too quickly for consumers and regulators to keep up,” reports the New York Times.

“Product placements are landing on so-called status updates on Facebook, companies are sponsoring messages on Twitter and bloggers are defining their own parameters of what constitutes independent work versus advertising.” Izea, the “online marketing company” that created PayPerPost in 2006 to match marketers with bloggers willing to promote products, is branching out. Not only does it have “25,000 active advertisers ranging from Sea World to small online retailers” and 265,000 bloggers, but it’s readying “a ‘Sponsored Tweets’ platform for Twitter users to blast promotional messages to their followers.” Giveaways to popular bloggers are often a part of such campaigns. Last year, Izea carried out a campaign for Kmart that gave “six popular bloggers known to be influencers” $500 gift cards “to shop at the discount chain.” The bloggers were “asked to write about their experiences,” and the campaign “generated 800 blog posts and 3,200 Twitter messages that reached 2.5 million people over 30 days,” according to Izea.