Tag: propaganda

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Philip Morris Eagerly Funds Life Skills Training Program Proven to Fail

University of Colorado at Boulder Falls Prey to Philip Morris’ Strategic Philanthropy
Submitted by Anne Landman
Center or Media and Democracy / PRWatch.org
December 4, 2009

Cigpack-200The University of Colorado at Boulder has accepted a $12.1 million grant from cigarette maker Philip Morris (PM) to put on “Life Skills Training” (LST) programs in middle schools, nominally aimed at reducing students’ use of tobacco, alcohol and other drugs.

Notwithstanding that a federal court in 2006 found Philip Morris guilty of engaging in 50 years of public fraud and racketeering, a peer-reviewed study of tobacco industry documents conducted by the University of California San Francisco’s Center for Tobacco Control Research and Education looked at why tobacco companies so robustly promote Life Skills Training. They found that since 1999, PM and Brown & Williamson have both worked to disseminate Life Skills Training programs into schools across the country. Why? As part of their effort, the two companies hired a public relations firm to evaluate the program. The evaluation showed that LST was not effective at reducing smoking, after either the first or second year of implementing the program. Despite this, the tobacco companies have continued to eagerly award grants to implement the program. Continue reading “Philip Morris Eagerly Funds Life Skills Training Program Proven to Fail”

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Astroturfing the Spinternet

Propaganda.com
by Evgeny Morozov
The New York Times Op Ed
March 29, 2009

censorship-200This year”s report on “enemies of the Internet” prepared by Reporters Without Borders, the international press advocacy group, paints a very gloomy picture for the freedom of expression on the Web. It finds that many governments have stepped up their attacks on the Internet, harassing bloggers and making it harder to express dissenting opinions online.

These are very disturbing trends. But identifying “Internet enemies” only on the basis of censorship and intimidation, as Reporters Without Borders has done, obfuscates the fact that these are only two components of a more comprehensive and multi-pronged approach that authoritarian governments have developed to diffuse the subversive potential of online communications.

Many of these governments have honed their Internet strategies beyond censorship and are employing more subtle (and harder to detect) ways of controlling dissent, often by planting their own messages on the Web and presenting them as independent opinion.

Their actions are often informed by the art of online “astroturfing,” a technique also popular with modern corporations and PR firms. While companies use it to engineer buzz around products and events, governments are using it to create the appearance of broad popular support for their ideology.

Their ultimate ambition may be to transform the Internet into a “spinternet,” the vast and mostly anonymous areas of cyberspace under indirect government jurisdiction. The spinternet strategy could be more effective than censorship “” while there are a plenty of ways to access blocked Web sites, we do not yet have the means to distinguish spin from independent comment. Continue reading “Astroturfing the Spinternet”

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  4. Philip Morris Eagerly Funds Life Skills Training Program Proven to Fail
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2008 Falsies Awards from PRWatch.org

The 2008 Falsies Awards: In Memory of the First Casualty
by Diane Farsetta
Center for Media and Democracy / PRWatch.org
December 10, 2008

There’s nothing quite like a hotly contested election. The candidates have their devoted supporters and angry detractors. Then there are vigorous debates over the issues, while some people question the integrity of the entire process.

We speak, of course, of the Falsies Awards.

This year marks the Center for Media and Democracy’s (CMD’s) fifth annual Falsies Awards. The Falsies are our attempt to shine an unflattering light on those responsible for polluting the information environment over the past year. We’re happy to report that more people — nearly 1,450 — voted in this year’s Falsies survey than ever before! We’re also bestowing special recognition on one of this year’s “winners.”

Falsies recipients can collect their prizes — a pair of Groucho Marx glasses, our two cents and a chance to atone for their spinning ways by making a detailed public apology — by visiting CMD’s office in Madison, Wisconsin. This year’s Gold and Silver Falsies go to masters of war deception, while the Bronze Falsie recognizes a massive greenwash campaign. The first-ever Lifetime Achievement Falsie goes to a serial corporate front man, while a determined (if at times laughable) attempt at nation re-branding wins dishonorable mention. Then there are the Readers’ Choice Falsies and Win Against Spin Awards, nominated by our survey participants.

That’s a lot to cover, so without further ado, the winners of the 2008 Falsies Awards are…

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