To Trump You’re a Moving Target

Want to be “micro-targeted” by the Trump campaign? Just make a donation and they’ll handle the rest.


Trump campaign says it can track your phone
by Matt Binder
Mashable
September 26, 2019

President Donald Trump’s 2020 campaign website recently added language that gives it permission to use “beacons” to track the location of mobile devices.

And if you don’t like it? It’s now harder to sue the Trump campaign for privacy violations.

The location tracking addendum was added to the campaign’s privacy policy under the “Information You Choose to Provide to Us” section. The change was first noticed in July by Campaign Monitor, an online tool that tracks significant changes made to 2020 presidential campaign websites.

“We may also collect other information based on your location and your Device’s proximity to ‘beacons’ and other similar proximity systems, including, for example, the strength of the signal between the beacon and your Device and the duration that your Device is near the beacon,” reads the portion added to the Trump campaign’s website privacy policy.

Rest the whole article here.

Fast Food Ad Pulls a Fast One

A clever and controversial Burger King TV ad stokes fears about the internet of things and our accelerating rate of information exchange.


“Burger King”™s new ad forces Google Home to advertise the Whopper”
by Jacob Kastrenakes
The Verge
April 12, 2017

Burger King is unveiling a horrible, genius, infuriating, hilarious, and maybe very poorly thought-out ad today that”™s designed to intentionally set off Google Homes and Android phones.

The 15-second ad features someone in a Burger King uniform leaning into the camera before saying, “OK Google, what is the Whopper burger?”

For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It”™s a clever way of getting viewers”™ attention, but it”™s also a really quick way of getting on viewers”™ nerves “” just look at the reactions people had when ads accidentally triggered voice assistants in the past.
“Burger King”™s ad relies on Wikipedia, which is maybe not a good idea”

While Burger King is far from the first to recognize that it”™s possible to mess with someone else”™s smart speaker, it”™s certainly the first to put it into a widely run ad campaign. The spot is supposed to begin running in prime-time slots across the US today on networks including History, Spike, Comedy Central, MTV, E!, and Bravo, and it will air during Adult Swim, The Tonight Show, and Jimmy Kimmel Live.

Google wasn”™t involved in the ad”™s creation. That means this isn”™t an expansion of Google”™s ad tests (people weren”™t happy when Google built a Beauty and the Beast ad into the speaker), but it also leads to some real issues for Burger King. For one, it has to use weird phrasing “” “What is the Whopper burger?” “” because that”™s the query that actually gets the result it wants. Asking “What is a Whopper?” gets you the definition of the word “whopper.”

And then there”™s the bigger problem: Google gets its explanation of the Whopper from Wikipedia. And as we all know, anyone”™s free to edit Wikipedia. Read more.