Media Literacy - The Art of the Prank

November 5, 2022December 15, 2023

LA Screening of “Joey Skaggs: Metamorphosis, Cockroach Miracle Cure” at NEWSFEST 2022

NewsFest 2022 Film Festival Screening
Friday, November 11, 2022 at 5:00 pm
Santa Monica College
1900 Pico Ave., Room HSS 165
Santa Monica, CA

NewsFest 2022 has nominated and will be screening “Joey Skaggs: Metamorphosis, Cockroach Miracle Cure” (27:35), the 6th episode in the “Joey Skaggs Satire and Art Activism 1960s to the Present and Beyond” oral history series, as part of the “COME WHAT MAY” section.

The Ethos Film Awards is the NEWSFEST’s partner managing ticket sales here: https://filmfreeway.com/ethosfilmawards/tickets

November 1, 2019December 15, 2023

Homo Velamine Interviews Joey Skaggs “Maestro of the Farce” [Spanish and English]

Spanish Art and Activism Collective Homo Velamine Interviews Joey Skaggs [Spanish and English]

Joey Skaggs: “A fool is a fool, no matter what their political leaning is”
by Demófila Martínez and Luis Platypus
Homo Velamine
October 31, 2019

Joey Skaggs. PHOTO: Sam Ortiz for Observer

Homo Velamine: The increase of fake news in the media in recent years makes us feel that the limits between fact and fiction are more unclear than ever. In the documentary Art of the Prank (2015), you let the viewer peek into the creative process behind one of your hoaxes. The trickiest part seems to be deciding how far you can take it, without crossing the limits of plausibility and creating something that is impossible to believe. After all these years, does it still surprise you how far this limit can actually be pushed? Which of your performances would you say has pushed this limit the farthest and still has been successful?

Joey Skaggs: Pushing the limits of plausibility is the fun part for me. I create the problem and I create the solution. I take a gamble that what I’m doing is so ridiculous that no one’s going to believe it. I want it to be totally absurd because if the news media does fall for it, it will be even funnier and more effective in revealing their gullibility and/or hypocrisy. Continue reading “Homo Velamine Interviews Joey Skaggs “Maestro of the Farce” [Spanish and English]”

April 1, 2019December 15, 2023

Canadaland Podcast Interview with Joey Skaggs

From Jesse Brown, host of Canadaland Podcast:

The greatest media prankster alive talks to Jesse for our April Fools episode.

April 1, 2019December 15, 2023

In Review: April Fools’ Day 2019 Branding, Marketing, and Media Stunts

Before April Fools’ Day 2019 even began, the tech giant Microsoft announced that it would not be indulging in any branded foolishness this year. And that sort of set the tone for the day.

From the rise of the internet and social media through the election of Donald Trump, distinguishing truth from fiction in the online landscape has become less about comedy and more about horror. Even the cutest and cleverest April Fools’ publicity stunts are not as well received as they may have been in the past. The overall online mood is darker, more skittish, and more reflective. Still, there’s still some levity to be found in the chaos and desperation.

A few editorials addressed the cynicism and fatigue around April Fools’ Day from high-level perspectives.

Vox published a history of branded pranks in the internet age.
GQ examined how distrust of the media has sapped some of the fun from April Fools’.

Of the branded pranks that did go down, the most interesting had satirical or meta-comedic elements.

The LA Times took a catty swipe at its cross-country rival and New York’s self-important foodie scene.
The Nectar BumbleBed mocked the eccentric fads of the underregulated “health and wellness” industry.
The language-learning app Duolingo poked fun at its own infamously pushy mascot and UX in a cleverly disturbing way.
USA Today challenged its readers to differentiate real fakes from fake fakes.

Others were just plain, dumb, silly, marginally self-aware fun. Here are the best of the rest:

From the science-and-tech world
From gaming
From reddit
From a British angle
From the desks of Time, The Verge, and The Guardian

And there was even some good news!

Burger King’s meatless Whopper is not a joke!
Pranksters and comedians are not being displaced by AI!
April Fools’ news gags can help fight malicious fake news!

As with any holiday, the best way to spend April Fools’ Day is probably not on the internet, but engaged in revelry and camaraderie IRL, fighting the forces of oppression and no-fun-ness in the company of loved ones and loved ones you haven’t met yet. So naturally the best news of the day was the annual April Fools’ Day Parade – see the highlights [HERE].

January 21, 2019December 15, 2023

The Political Prank That Ensnared the Wall Street Journal

Laura Loomer is a far-right media provocateur known for shambolic publicity stunts. Her toxic racial rhetoric has resulted in her removal from a number of social media platforms, and she hasn’t taken it well. Anxious to stay in the public eye, she was recently tricked into a bizarre caper that oddly also sucked in the Wall Street Journal. This comedy of errors encapsulates much of what is so ridiculous about the current media landscape. See if you can keep up.

“Did the Wall Street Journal Fall for a Prank Directed at Laura Loomer?”
by Jared Holt
Right Wing Watch
January 15, 2019

EXCERPT FROM THE FULL ARTICLE: “She didn’t verify who I am once. Never did she make an attempt,” Gillen said. “Everything I gave her as ‘info,’ she took as gospel. She hasn’t batted an eye or questioned anything that I said, ever.”

In a recorded phone call Bernard shared with us, Loomer expressed her willingness to leverage all means possible to retaliate against Twitter.

“I’m down with anything, honestly. So if whistle-blowers like yourself just want to come to me—I mean, I’m looking to escalate this as much as I can. I don’t even care. The gloves are off right now. [Twitter CEO Jack Dorsey] is banning people simply because they’re conservative. … He is taking money from all these Muslims and implementing Sharia law,” Loomer told Gillen during a phone call.

Bernard told Right Wing Watch that the goal of their stunt was to see if Loomer would go on-air at Alex Jones’ Infowars and repeat what they had told her, after which they planned to reveal the details of their joke in order to make a point about what they said were Loomer’s and Infowars’ non-existent journalistic standards and confirmation bias.

But something else happened.

“Don’t worry it will be big,” Loomer wrote to the pranksters in a December text message. “I have a big network of journalists I know.”

Read the whole story here.