The Great Jimmy Page Robbie Williams London Times Hoax

This is an amusing, ridiculous, and absurd story. But more importantly, it’s an example of how a story can grow from a snowflake into an avalanche. Particularly when the media is interested in nothing more than creating click-bait to enhance its bottom line.

It started with this tweet:

The next day I was contacted numerous times by Harry Shukman, a London Times journalist, wanting to know if I was responsible for a letter sent to the Kensington and Chelsea borough in the UK purporting that singer songwriter Robbie Williams (the former Take That star) has been mocking Jimmy Page (of Led Zeppelin fame) with ridiculous stunts because Page has been trying for five years to protect his historic mansion from potential damage that could be caused by Williams’ proposed construction of an underground pool next door.

In other words, he wanted to know if the whole thing was a hoax perpetrated by me. Continue reading “The Great Jimmy Page Robbie Williams London Times Hoax”