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Ashton Kutcher Punk’d for Punk’s Sake

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Filed under: Prank News, Pranksters

From, May 12, 2009:

Blog Buzz or Art News? Jonah Peretti Punks Ashton Kutcher

kutcher_peretti-200The Internet is a buzz! Jonah Peretti punks Ashton Kutcher by pretending to be an outraged twitter fan who didn”™t have one of his tweets returned, and Kutcher calls him to discuss the matter. The prank follows a lineage of previous like minded Peretti works “”, a satirical website dedicated to assuaging white guilt, the nike sweatshop emails, a series of correspondence in which Peretti debates with an anonymous Nike representative over why the company couldn”™t fill his request to print “sweatshop” custom Nike iD sneakers, and the Rejection Hot Line, a phone number leading to recorded multiple choice rejection options. Each employs entertainment as a means of engaging audiences.

Peretti”™s latest viral project piques AFC interest because unlike his days at Eyebeam, when such “pieces” were labeled “art”, the press now describes the Kutcher punk as a “prank”. Are we simply looking at a shift in semantics due to a change in professional fields, or is this shift indicative of the shrinking distinction between art and everything else? (more…)