Blog Posts

Scientific Fakery: Sweet Revenge

posted by
Filed under: Creative Activism, Pranksters, Sociology and Psychology of Pranks

I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here’s How.
by John Bohannon
io9.com
May 27, 2015

“Slim by Chocolate!” the headlines blared. A team of German researchers had found that people on a low-carb diet lost weight 10 percent faster if they ate a chocolate bar every day.
SikeIt made the front page of Bild, Europe”™s largest daily newspaper, just beneath their update about the Germanwings crash. From there, it ricocheted around the internet and beyond, making news in more than 20 countries and half a dozen languages. It was discussed on television news shows. It appeared in glossy print, most recently in the June issue of Shape magazine (“Why You Must Eat Chocolate Daily,” page 128). Not only does chocolate accelerate weight loss, the study found, but it leads to healthier cholesterol levels and overall increased well-being. The Bild story quotes the study”™s lead author, Johannes Bohannon, Ph.D., research director of the Institute of Diet and Health: “The best part is you can buy chocolate everywhere.”

I am Johannes Bohannon, Ph.D. Well, actually my name is John, and I”™m a journalist. I do have a Ph.D., but it”™s in the molecular biology of bacteria, not humans. The Institute of Diet and Health? That”™s nothing more than a website.

Other than those fibs, the study was 100 percent authentic. My colleagues and I recruited actual human subjects in Germany. We ran an actual clinical trial, with subjects randomly assigned to different diet regimes. And the statistically significant benefits of chocolate that we reported are based on the actual data. It was, in fact, a fairly typical study for the field of diet research. Which is to say: It was terrible science. The results are meaningless, and the health claims that the media blasted out to millions of people around the world are utterly unfounded.

Read the whole article here. And meet the man behind the hoax here.


Fake Facts for Free

posted by
Filed under: Media Pranks

From Wil:


Fake research paper accepted into hundreds of online journals
by Lindsay Abrams
Salon.com
October 4, 2013

A “sting” operation found that open-access journals will accept anything — for a price

fakeresearch-425

The dream of open access to scientific knowledge has come up hard against the truism that you can”™t trust everything you read on the Internet.

A fabricated “” and highly flawed “” research paper sent to 304 online journals by John Bohannon, a science journalist at Harvard, was accepted for publication by more than half of them. The paper, about a new cancer drug, included nonsensical graphs and an utter disregard for the scientific method. In addition, it was written by fake authors, from a fake university in Africa and, as a final flourish, had been changed through Google Translate into French and back to English. Collaborators at Harvard helped him make it convincingly boring. (more…)