Fictional ‘influencers’ with millions of followers are taking over TikTok, by Andrew Court, New York Post, October 12, 2021
Some social media influencers appear to lead lives that seem too good to be true — and now it turns out that that’s actually the case.
Over the past eight months, entertainment startup FourFront has created 22 fictional “TikTok influencers,” hiring writers to craft their scripts and real-life actors to play them.
Each day, the actors upload new videos to the respective TikTok accounts, detailing their characters’ latest fictional exploits for hundreds of thousands of followers.
Collectively, the characters have amassed a whopping 281 million video views, Insider reports, with FourFront creating a new frontier in scripted storytelling on the social media app.