fake news - The Art of the Prank

March 16, 2026March 16, 2026

You Say You Want a Revolution

Now, with AI, you can have one.

Cascade of A.I. Fakes About War With Iran Causes Chaos Online, by Stuart A. Thompson and Alexander Cardia, The New York Times, March 13, 2026

A torrent of fake videos and images generated by artificial intelligence have overrun social networks during the first weeks of the war in Iran..

The videos — showing huge explosions that never happened, decimated city streets that were never attacked or troops protesting the war who do not exist — have added a chaotic and confusing layer to the conflict online.

The New York Times identified over 110 unique A.I.-generated images and videos from the past two weeks about the war in the Middle East. The fakes covered every aspect of the fighting: They falsely depicted screaming Israelis cowering as explosions ripped through Tel Aviv, Iranians mourning their dead and American military vessels bombarded with missiles and torpedoes. Read the whole article here.

August 24, 2020December 15, 2023

Always Check Your Sources Before You Get Outraged

“Ghostwriter” global disinformation campaign takes aim at NATO

Hackers post fake stories on real news sites ‘to discredit Nato’, BBC News, July 30, 2020

Hackers have broken into real news websites and posted fake stories stirring up anti-Nato sentiment, a cyber-security firm has warned.

The disinformation campaign, nicknamed “ghostwriter”, has been ongoing since 2017, according to FireEye researchers.

It is designed to “chip away” at support for Nato in Lithuania, Latvia, and Poland, they said.

While the false stories are “aligned with Russian security interests”, it is not known who is behind the attack.

The disinformation campaign uses “falsified news articles, quotes, correspondence and other documents designed to appear as coming from military officials and political figures in the target countries,” FireEye said.

In some cases, false news stories were posted on real news websites without permission.

The attackers apparently gained access to the CMS of the target website and replaced old articles with their own content, or posted entirely new false articles.

They would try to spread the fake stories on social media before they were taken down.

In one example from last year, a Lithuanian news site published a fake article claiming that German soldiers had desecrated a Jewish cemetery.

In another, a fake message was posted to the Polish War Studies Academy website, claiming to be from the organisation’s commander. It called for troops to fight against “the American occupation”. Read the rest of the story here.

July 14, 2019December 15, 2023

Political Prank Topples the Austrian Government. Joey Skaggs Swears He Didn’t Do It! [English and German]

Joey Skaggs visited Vienna, Austria, in June. Coincidentally, a surreptitiously filmed video had just been released showing the far-right Freedom Party’s leader and then vice chancellor of the Austrian government, Heinz-Christian Strache, scheming to overthrow the rest of the government.

In the video, Strache, thinking he’s talking to the niece of a wealthy Russian oligarch with connections in high places, offers her a controlling share in a national newspaper and sweetheart construction contracts in return for hefty (and illegal) campaign donations. Turns out she wasn’t who she said she was and the video shows him to be an ambitious, scheming fool.

The video caused a loss of confidence in the entire Austrian government and resulted in its total collapse. In essence, the Austrian government had just been toppled by a prank. What timing. Joey swears he had nothing to do with this!

Joey’s presentation at FH-Wien University in Vienna prompted interviews with FM4, Austria’s national radio network, and NJOY 91.3, the FH-Wien University radio station. It was a great opportunity for him to talk about the power of the political prank, President Trump’s fixation with “fake news”, and the unsettling potential of deepfakes, which he had predicted in a 1986 interview in Pranks! (RE/Search No. 11). Check out page 41.

The FM4 radio interview with Felix Diewald is no longer available, however its web page (in German) is terrific.

The NJOY 91.3 radio interview with Michel Mehle is fun and edifying. It starts out in German and switches to English at 2:11.

April 1, 2019December 15, 2023

In Review: April Fools’ Day 2019 Branding, Marketing, and Media Stunts

Before April Fools’ Day 2019 even began, the tech giant Microsoft announced that it would not be indulging in any branded foolishness this year. And that sort of set the tone for the day.

From the rise of the internet and social media through the election of Donald Trump, distinguishing truth from fiction in the online landscape has become less about comedy and more about horror. Even the cutest and cleverest April Fools’ publicity stunts are not as well received as they may have been in the past. The overall online mood is darker, more skittish, and more reflective. Still, there’s still some levity to be found in the chaos and desperation.

A few editorials addressed the cynicism and fatigue around April Fools’ Day from high-level perspectives.

Vox published a history of branded pranks in the internet age.
GQ examined how distrust of the media has sapped some of the fun from April Fools’.

Of the branded pranks that did go down, the most interesting had satirical or meta-comedic elements.

The LA Times took a catty swipe at its cross-country rival and New York’s self-important foodie scene.
The Nectar BumbleBed mocked the eccentric fads of the underregulated “health and wellness” industry.
The language-learning app Duolingo poked fun at its own infamously pushy mascot and UX in a cleverly disturbing way.
USA Today challenged its readers to differentiate real fakes from fake fakes.

Others were just plain, dumb, silly, marginally self-aware fun. Here are the best of the rest:

From the science-and-tech world
From gaming
From reddit
From a British angle
From the desks of Time, The Verge, and The Guardian

And there was even some good news!

Burger King’s meatless Whopper is not a joke!
Pranksters and comedians are not being displaced by AI!
April Fools’ news gags can help fight malicious fake news!

As with any holiday, the best way to spend April Fools’ Day is probably not on the internet, but engaged in revelry and camaraderie IRL, fighting the forces of oppression and no-fun-ness in the company of loved ones and loved ones you haven’t met yet. So naturally the best news of the day was the annual April Fools’ Day Parade – see the highlights [HERE].

December 30, 2018December 15, 2023

Reality: Now Faker Than Ever

In a brilliant and dizzying end-of-year rant, Max Read takes stock of how much of our digital world is constructed from weapons-grade fraud, deception, nonsense, hokum, and miscellaneous bullshit.

“How Much of the Internet is Fake? Turns Out, a Lot of It, Actually”
by Max Read
New York Intelligencer
December 26, 2018

How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”

In the future, when I look back from the high-tech gamer jail in which President PewDiePie will have imprisoned me, I will remember 2018 as the year the internet passed the Inversion, not in some strict numerical sense, since bots already outnumber humans online more years than not, but in the perceptual sense. The internet has always played host in its dark corners to schools of catfish and embassies of Nigerian princes, but that darkness now pervades its every aspect: Everything that once seemed definitively and unquestionably real now seems slightly fake; everything that once seemed slightly fake now has the power and presence of the real. The “fakeness” of the post-Inversion internet is less a calculable falsehood and more a particular quality of experience — the uncanny sense that what you encounter online is not “real” but is also undeniably not “fake,” and indeed may be both at once, or in succession, as you turn it over in your head. Read more.