culture jamming and reality hacking

January 21, 2019December 15, 2023

The Political Prank That Ensnared the Wall Street Journal

Laura Loomer is a far-right media provocateur known for shambolic publicity stunts. Her toxic racial rhetoric has resulted in her removal from a number of social media platforms, and she hasn’t taken it well. Anxious to stay in the public eye, she was recently tricked into a bizarre caper that oddly also sucked in the Wall Street Journal. This comedy of errors encapsulates much of what is so ridiculous about the current media landscape. See if you can keep up.

“Did the Wall Street Journal Fall for a Prank Directed at Laura Loomer?”
by Jared Holt
Right Wing Watch
January 15, 2019

EXCERPT FROM THE FULL ARTICLE: “She didn’t verify who I am once. Never did she make an attempt,” Gillen said. “Everything I gave her as ‘info,’ she took as gospel. She hasn’t batted an eye or questioned anything that I said, ever.”

In a recorded phone call Bernard shared with us, Loomer expressed her willingness to leverage all means possible to retaliate against Twitter.

“I’m down with anything, honestly. So if whistle-blowers like yourself just want to come to me—I mean, I’m looking to escalate this as much as I can. I don’t even care. The gloves are off right now. [Twitter CEO Jack Dorsey] is banning people simply because they’re conservative. … He is taking money from all these Muslims and implementing Sharia law,” Loomer told Gillen during a phone call.

Bernard told Right Wing Watch that the goal of their stunt was to see if Loomer would go on-air at Alex Jones’ Infowars and repeat what they had told her, after which they planned to reveal the details of their joke in order to make a point about what they said were Loomer’s and Infowars’ non-existent journalistic standards and confirmation bias.

But something else happened.

“Don’t worry it will be big,” Loomer wrote to the pranksters in a December text message. “I have a big network of journalists I know.”

Read the whole story here.

March 14, 2018December 15, 2023

Aviv Ovadya and the Coming “Infocalypse”

In a far-ranging, frightening, and fascinating interview, Buzzfeed News catches up with engineer and tech prognosticator Aviv Ovadya, who anticipated the current scourge of “fake news” and says we haven’t seen anything yet.

“He Predicted The 2016 Fake News Crisis. Now He’s Worried About An Information Apocalypse.”
By Charlie Warzel
Buzzfeed
February 11, 2018

In mid-2016, Aviv Ovadya realized there was something fundamentally wrong with the internet — so wrong that he abandoned his work and sounded an alarm. A few weeks before the 2016 election, he presented his concerns to technologists in San Francisco’s Bay Area and warned of an impending crisis of misinformation in a presentation he titled “Infocalypse”

The web and the information ecosystem that had developed around it was wildly unhealthy, Ovadya argued. The incentives that governed its biggest platforms were calibrated to reward information that was often misleading and polarizing, or both. Platforms like Facebook, Twitter, and Google prioritized clicks, shares, ads, and money over quality of information, and Ovadya couldn’t shake the feeling that it was all building toward something bad — a kind of critical threshold of addictive and toxic misinformation. The presentation was largely ignored by employees from the Big Tech platforms — including a few from Facebook who would later go on to drive the company’s NewsFeed integrity effort.

“At the time, it felt like we were in a car careening out of control and it wasn’t just that everyone was saying, “we’ll be fine’ — it’s that they didn’t even see the car,” he said.

Ovadya saw early what many — including lawmakers, journalists, and Big Tech CEOs — wouldn’t grasp until months later: Our platformed and algorithmically optimized world is vulnerable — to propaganda, to misinformation, to dark targeted advertising from foreign governments — so much so that it threatens to undermine a cornerstone of human discourse: the credibility of fact.

But it’s what he sees coming next that will really scare the shit out of you. Read more.

January 25, 2018December 15, 2023

Forget About Getting a Table Here

Update January 25, 2018: Vice Video: How to Become TripAdvisor’s #1 Fake Restaurant. Thanks Frank.

The London restaurant so exclusive that no one could ever get a reservation. H/t Bob O’Keefe.

Bonus: Oobah Butler’s Vice play book on how he pulled it off.

“The Shed at Dulwich” was London’s top-rated restaurant. Just one problem: It didn’t exist.
By Eli Rosenberg
The Washington Post
December 8, 2017

It was a unique restaurant in London and certainly the hardest to get into. And it beat out thousands of upscale restaurants in the city to earn the top ranking on the popular review site TripAdvisor for a time, drawing a flood of interest.

There was just one small problem: It didn’t exist.

The restaurant was just a listing created this year by a freelance writer, Oobah Butler, who used his home — a shed in the Dulwich area in South London — as the inspiration for a high-concept new restaurant that he posted on TripAdvisor: “The Shed at Dulwich.”

With hardly more than some fake reviews — “Best shed based experience in London!” a particularly cheeky one read — and a website, it had gamed the site’s ratings in London, a highly sought after designation that could bring a surge of business to any restaurant, let alone one in major global capital.

The story has by now traveled around the globe and back, after Butler wrote a piece that exposed the ruse on Vice. It has been hailed as an incredible feat. But in an era increasingly influenced by disinformation online, it also has served as another reminder of the ease with which pranksters and other dishonest actors are able to manipulate online platforms to sometimes unthinkable results. Read more.