Community Rallies to Save Gem Spa, Center of the Universe

The legendary Gem Spa received a satirical make-over as “Schitibank” after rumors that Citibank was angling for its location (which Citibank then denied). The event morphed into a “cash mob” as friends and neighbors mobilized to help save the East Village icon from debt and disaster. Read Jesse Jarnow’s Gothamist article here: Gem Spa Rally Turns Beloved East Village Institution Into Mock “Schitibank”. h/t Josh Jasper

Gem Spa, on St. Marks Place and 2nd Avenue in New York, has always been the go-to spot in the East Village; the place where everyone meets everyone else (“Meet you at Gem Spa!”).

In 1968, Joey Skaggs launched the Hippie Bus Tour to Queens from Gem Spa. This was his parody cultural exchange tour, which is memorialized in Artsy on the occasion of its 50th anniversary: When Pranks Become Works of Art.

And, in 1969, Skaggs, his pretend-wife, and a gang of bicyclers held a mock Hell’s Angels wedding parade in front of Gem Spa.

For a terrific historical perspective on St. Marks Place in the East Village, check out “St. Marks Is Dead: The Many Lives of America’s Hippest Street” by Ada Calhoun.


Before Banksy

The Hippie Bus Tour To Queens revisited…


Before Banksy: Art pranksters and provocateurs who Banksy’d us first
by Mookie Katigbak-Lacuesta
ANC news.abs-cbn.com
October 10, 2018

As that cynical adage goes, It’s all been done before. But at least in the art world, each prank takes on a wildly different form

Banky’s latest stunt at a Sotheby’s auction (a self-destructing artwork automated to shred itself after being sold) recalled other art pranksters who played the system with the same wink wink nudge nudge kind of subversion. There’s a joke that’s being played and it’s not on the artist—which means it’s on whoever believes that the numbers on a price tag equate to the value of a work of art. Other pranksters have also poked fun at institutions that house high art (what is high art anyway?), or at spectators of art who don’t know what art is. Here are a few stunning and smug indictments of all of us art heathens.

Harvey Stromberg’s Stickers

In 1971, Harvey Stromberg wad described by the New York Times as a “photographer, or a media manipulator, or a self-made chance factor, or a guerilla artist or a fraud. All of the above. None of the above.” This description set the tone for how he was regarded in the art world.

One prank he famously pulled was a photographic “exhibit” at the Museum of Modern Art (MOMA) where he made exact-to-scale photographs of utility objects—light switches, alarm buzzers, bricks, and keyholes, among other things. Using double-sided tape, Stromberg stuck these photographs in spaces it was customary to find them. It was described as the “longest-running one-man photo exhibit,” as it took museum personnel all of two years to discover and remove the stickers. The “show” ran hitchless for two years so Stromberg threw in another prank. He decided it was time to officially “open” the exhibit at the MOMA—complete with formal invitations to both guests and media. If MOMA administrators treated the opening nonchalantly, it would encourage other such pranks; if they treated it as a criminal offense, it would cheapen their position as champions of conceptual art.

Joey Skaggs and “The Hippie Bus Tour to Queens”

Joey Skaggs and his East Village “hippie” friends would be gawked at as city curiosities by bridge and tunnel people—so he decided to change the narrative and turn the show around. In 1968, he rented a Greyhound bus and took 60 hippies to Queens where they could take snapshots of, and gawk at, normal people going about their typical, suburban preoccupations. “Look, it’s someone mowing the lawn!,” one can imagine one of the passengers saying, or “Look it’s a man washing his car!” or even “Why’s the plumber taking so long at Mrs. Robinson’s house?”

Read the rest of this article here.