The Covid vaccination program needs all the help it can get. Kudos to Danielle Baskin.
A website that claims to sell ad space for Covid-19 vaccinations has triggered both laughter and existential dread, with many expressing despair over the possibility that the absurd gimmick could actually be real.
The facetious marketing service appears to be the creation of Danielle Baskin, a designer, artist and self-described instigator of “internet pranks.”
“Rolling out the vaccine is expensive. That’s why some countries are opting into the BRAND-AID® program. Corporations subsidize government costs by paying for a tiny ad that goes on people’s arms after the injection, so their brand can reach audiences at vaccination sites,” Baskin tweeted from her personal account. The message included photoshopped images of band aids featuring logos of various corporate brands, including Chili’s restaurant chain, Comcast, and John Deere tractors. Read the whole story here.