The Fox is in the Hen House! Joey Skaggs to Present at Advertising Week EU

Dog.DogMeatSoup.72.200Joey Skaggs will be infiltrating the Advertising Week EU Festival in London Tuesday, March 19, 2013. His presentation, introduced by PR guru Mark Borkowski, will be at 1:00pm at BAFTA.

He’ll talk about the art of the prank and the use of public relations and advertising strategies to rock the status quo. Skaggs, using multi-media examples of his work, will pull back the curtain on techniques he has used for decades to access the mass media, repeatedly throwing a monkey wrench into the propaganda machine.

What: Advertising Week EU
When: Tuesday, March 19, 1:00 pm
Where: BAFTA in London

Read more:

  • It’s no joke: America’s top prankster comes to London, The Independent (scroll to the middle of the page)
  • Joey Skaggs – the most notorious socio-political satirist talks to Jessie Brinton, Run Riot!
  • Crowd Control and the Power of the Hoax: What Can Advertising Learn from Stuntsters?,
    Huffington Post UK
  • Maxim Declares the Golden Age of the Prank

    The Art of the Prank
    by Spencer Morgan
    Maxim.com
    June 29, 2009

    From coast to coast, intrepid bands of merrymakers are staging hoaxes, stunts, and practical jokes like never before. Welcome to the Golden Age of the Prank.

    aert-of-prank-borat_articleThis is for participants only,” announces a heavily bundled Charlie Todd through his trusty gray bullhorn. “If you didn”™t come to take your pants off today, you”™re in the wrong spot.” It”™s a frigid January afternoon in New York City”™s Foley Square, and hundreds of fearless pranksters are braving the elements to get together and shed their trousers for the eighth annual “No Pants! Subway Ride.”

    Todd, a baby-faced 30-year-old from Columbia, South Carolina, is the mastermind behind this gathering, and on his command the assembled crowd scatters for the nearest subway entrances”¦and collectively drops trou. Even in a city like New York, riding the subway sans pants is a guaranteed eye-opener, and today is no exception: Straphangers stare, chuckle, even take photos. Around 1,200 men and women have come out clad in boxers, briefs, boxer-briefs, and bloomers, not just in New York, but in 21 cities across the globe. (“Three hundred take to the subway””shameless and pantless,” the Toronto Sun would inform its readers soberly the next day.) The mission ends with a group of agents celebrating in Union Square, making snow angels, still pantless. Improv Everywhere has struck again. Mission accomplished. Continue reading “Maxim Declares the Golden Age of the Prank”