Large tech companies aren’t popular right now, and their branded April Fools’ Day stunts haven’t been well received in awhile. So Microsoft has banned all 4/1 hijinks, shenanigans, and monkeyshines, company-wide. Or – sigh – maybe it’s a setup.
“Microsoft exec bans company from pulling any dumb April Fools’ pranks”
By Peter Bright
Ars Technica
March 27, 2019
April 1 has long been a spectacularly annoying day to be alive, with brands falling over themselves to be “funny” and usually revealing themselves to be anything but. This was almost tolerable in the days when we were talking simply fake advertisements in print media, but it has taken on a new dimension online, as companies have actually modified the services that we rely on daily in an attempt to be “funny.”
This was particularly striking in Google’s 2016 mic drop feature on Gmail, where clicking the “mic drop” button sent a recipient a gif of a Despicable Me minion—a vile affront to humanity in and of itself—and then muted and archived the conversation, thus hiding any responses to it. Cue widespread complaints from users who clicked the button by accident, denying themselves jobs and offending their bosses.
Microsoft, for one, wants no part of this. In a move that can only be welcomed, Microsoft’s Chief Marketing Officer Chris Capossela sent a company-wide e-mail (leaked to the Verge) imploring staff to refrain from creating any public-facing April Fools’ Day stunts. Capossela writes that according to the company’s data, the stunts have “limited positive impact” and can result in “unwanted news cycles.” Read more.
