Posted on YouTube by John Pemberton:
via Upworthy.com
Urban Re-branding by TrustoCorp
From ArrestedMotion.com, by juggernut 3, August 31, 2011
Contests: TrustoCorp – Tabloid Magazine Interventions
After prominent public interventions in New York, Los Angeles and Miami, you”ve probably got the memo that no place is too far to travel for the urban collective known as TrustoCorp. Check out their latest project poking fun at our secret guilty pleasure – the tabloid magazines. Similar to their hilarious NYC rebranding campaign, they”ve gone into magazine stands, bookstores and pharmacies throughout Hollywood, Manhattan, Williamsburg, LAX and JFK to drop copies of these little artistic interventions for the unsuspecting public.
No details were spared as headlines blasted celebrities and public figures like Lindsey Lohan, Sarah Palin and Donald Trump in hypothetical features of entertaining variants for ever popular gossip magazines such as US, People and OK. What”s more is that each page of the tabloid have an embedded alphanumeric code that leads to a secret website for people that can figure it out. So keep your eyes peeled as you pass by your local newsstands as you may be lucky enough to find that TrustoCorp made a special delivery in your neighborhood. Continue reading “Urban Re-branding by TrustoCorp”
Augmented Reality Advertising Takeover
From Ron English:
Augmented Reality is the process of overlaying digital information onto the real world creating a hyper reality unavailable under normal circumstances. Currently restricted to internet enabled smart devices, this technology will leap from our hands and into our eyes as ocular devices become commonplace and the augmented world.
Augmented Reality Advertising Takeover (AR | AD)
A little over a week ago PublicAdCampaign and The Heavy Projects launched the AR I AD Takeover in Times Square, NY.
The Augmented Reality Junaio channel used 5 separate ad campaigns to trigger their own replacement with the artwork of 5 of our favorite public space artists including, Ron English, John Fekner, PosterBoy, OX, and Dr. D.
After challenging outdoor advertising’s supremacy in public space for the past 10 years by illegally re-appropriating physical advertising venues, PublicAdCampaign has raised awareness but made little progress in our ultimate goal of completely removing outdoor signage from our shared environment.
With the advent of Augmented Reality the rules are beginning to change as to who can claim ownership to public space and we are excited to be on the cutting edge of this new adventure to redefine the visual landscape of our shared public environment.