Ala. ban of wine with nude label is marketing boon
by Phillip Rawls
1010WINS
July 31, 2009
Montgomery, Ala. (AP) — Alabama’s ban on a wine that features a nude nymph on the label became a business opportunity for a California vintner who is preparing a marketing campaign to capitalize on being “Banned in Bama.”
The Alabama Alcoholic Beverage Control Board recently told stores and restaurants to quit serving Cycles Gladiator wine because of the label. Board attorney Bob Martin said the stylized, art-nouveau rendition of a nude female with a flying bicycle violated Alabama rules against displaying “a person posed in an immoral or sensuous manner.”
Bill Leigon, president of Hahn Family Wines in Soledad, Calif., said Thursday that visits to the company’s Web site have increased tenfold since news of the ban broke late last week, and callers from across the country have been asking where they can buy the wine.
Because of the interest, he’s developing store displays that say “Banned in Bama” and “Taste What They Can’t Have in Alabama.” Continue reading “Banned in Bama”