From ARTiFACT Marketing, April 26, 2009:
Something monumental happened this weekend in NYC. A group of people demanded their public space back and they did it with remarkable artistic success. Pissed off and turned off by the force fed obtrusive nature of advertisements in the neighborhood, a group organized by Jordan Seiler took over 120 billboards. The program aptly named “New York Street Advertising Takeover” was 4 months of coordination. All the billboards were white washed by dozens of volunteers wearing orange vests on Saturday the 25th.
Followed by 40-80 artists (who will be named later…hard to tell who all was involved at this point) who transformed the once ad space into pieces of extraordinary art.