Category: Publicity Stunts

Spanish Hotel Lets Guests Smash Stress
July 3, 2007

Madrid, Spain (AP) — A few lucky people in need of a break from their stress got a chance at some unconventional therapy. A Spanish hotel chain planning renovations at one of its Madrid locations offered 30 “highly stressed out people” – selected by a team of psychologists – the chance to take up sledge hammers and battering rams and smash through its rooms Tuesday.

Rampage they did.

Wearing protective dust masks, goggles, white overalls, helmets and gloves, the amateur demolition crew swung hammers into television sets and bedroom walls and tossed beds and desks like hard-partying rock stars. Read the whole story here.

Troy Landwehr of Little Chute, Wisconsin is pictured here with his cheese sculpture of the Mount Rushmore National Memorial. Carved from a more than 600 pound block of cheddar cheese, the sculpture is a publicity stunt for Cheez-It brand crackers. Read the full story here and here.

Comic book heros save Barcelona’s beaches! From elmundo.es:

La agencia barcelonesa Smà¤ll ha creado esta original campaà±a para el Ayuntamiento de la Ciudad Condal. La campaà±a recurre a la estética del cà³mic y a los superhéreos para preservar la limpieza de los parques y las playas de la ciudad. / Barcelona agency Smà¤ll has created this original campaign for the City council of Condal City. The campaign uses the aesthetic of comics and superheros to promote cleaning of the city parks and beaches.

Smà¤ll (nombre de la agencia) quiere decir tortazo en sueco. “Un tortazo bien dado en comunicacià³n es mejor que cualquier ataque que deje K.O. por aburrimiento”, dicen en su web. La campaà±a ha sido galardonada con un Grand Laus 2007. Estos premios reconocen la creatividad del diseà±o grà¡fico. / Smà¤ll means “light slap with an open hand” in Swedish. Smà¤ll’s Web site says that a slap via clever communication is better than a knock out by boredom. The campaign has been awarded with a Grand Laus 2007. These prizes recognize creativity in graphic design.

Thanks Brilliant! Cheers!

All the flavor, but half the calories:

From i-am-bored. Thanks Neatorama.