Forget About Getting a Table Here

Update January 25, 2018: Vice Video: How to Become TripAdvisor’s #1 Fake Restaurant. Thanks Frank.

The London restaurant so exclusive that no one could ever get a reservation. H/t Bob O’Keefe.

Bonus: Oobah Butler’s Vice play book on how he pulled it off.


“The Shed at Dulwich” was London’s top-rated restaurant. Just one problem: It didn’t exist.
By Eli Rosenberg
The Washington Post
December 8, 2017

It was a unique restaurant in London and certainly the hardest to get into. And it beat out thousands of upscale restaurants in the city to earn the top ranking on the popular review site TripAdvisor for a time, drawing a flood of interest.

There was just one small problem: It didn’t exist.

The restaurant was just a listing created this year by a freelance writer, Oobah Butler, who used his home — a shed in the Dulwich area in South London — as the inspiration for a high-concept new restaurant that he posted on TripAdvisor: “The Shed at Dulwich.”

With hardly more than some fake reviews — “Best shed based experience in London!” a particularly cheeky one read — and a website, it had gamed the site’s ratings in London, a highly sought after designation that could bring a surge of business to any restaurant, let alone one in major global capital.

The story has by now traveled around the globe and back, after Butler wrote a piece that exposed the ruse on Vice. It has been hailed as an incredible feat. But in an era increasingly influenced by disinformation online, it also has served as another reminder of the ease with which pranksters and other dishonest actors are able to manipulate online platforms to sometimes unthinkable results. Read more.

White House Email Prankster In His Own Words

Here’s a playful and illuminating interview with the anonymous prankster who humiliated Donald Trump’s powerful son-in-law Jared Kushner and ex-Communications Director Anthony Scaramucci with duplicitous emails. It touches on the literary merits of email pranks, the repercussions of sending them, and pointers for engaging recipients in high places.


“How to Prank the Rich and Powerful Without Really Trying”
by Adrianne Jeffries
The Outline
August 4, 2017

On Tuesday, a bright spot appeared in this dark, cruel world when CNN first reported that an anonymous mischief maker had tricked multiple White House officials into responding to prank emails.

The Email Prankster, as he”™s branded himself, isn”™t worried about getting in legal trouble, he told The Outline in an interview Thursday. He duped several high profile targets earlier this year, including Barclay”™s CEO Jes Staley, Goldman Sachs CEO Lloyd Blankfein, and Citigroup CEO Michael Corbat, and was not contacted by law enforcement.

He was, however, suspended from his job this morning. His company, which knew about the banker pranks, suspected he was involved in this latest round of hoaxes and opened an investigation. “I think they’ll get me on misuse of IT,” the prankster said. “I did send an email to the White House from my work email address because I forgot to switch the email account over in the drop down.”

It”™s unclear if the prankster did anything illegal. He did no spoofing or hacking, and lawyers we spoke to in the U.S. and U.K. said it would be difficult to make a criminal case against him. The prankster merely registered addresses that looked semi-legitimate, such as reince.priebus@mail.com and jonhunstmanjr45@gmail.com, made sure his character”™s name would show up in the “From” field, and thought up an intriguing subject line. He registered email addresses in the names of senior advisor Jared Kushner, Ambassador-to-Russia designate Jon Huntsman, former Chief of Staff Reince Priebus, Donald Trump Jr., and Eric Trump, and had them email various White House staff.

The highlight of these pranks was an exchange between the fake Reince Priebus, whose real counterpart had just been ousted, and then-White House Communications Director Anthony Scaramucci. The exchange, a testy back-and-forth that played on the real rivalry between the two men, ended with Scaramucci telling the person he thought was Priebus to, “Read Shakespeare. Particularly Othello.” Scaramucci was ousted the next day, and The Washington Post called the prank “a final indignity.” Read more.

Roman Atwood’s “Killing My Own Kid” Prank

In what appears to be normal for this family: Just for fun, to scare the living shit out of his wife, Roman Atwood throws his son over the balcony. He succeeds in scaring the living shit out of her, and 10+ million people tune in.

Watch the video

How did he do it? Watch his behind-the-scenes video:

Fame on a Budget

From Mark Borkowski:


How to become internet famous for $68
by Kevin Ashton
Medium.com

The secret of online celebrity Santiago Swallow.

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Santiago Swallow may be one of the most famous people no one has heard of.

His eyes fume from his Twitter profile: he is Hollywood-handsome with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media”™s most prized possessions, Twitter”™s blue “verified account” checkmark. Beneath it are numbers to make many in the online world jealous: Santiago Swallow has tens of thousands of followers. The tweets Swallow sends them are cryptic nuggets of wisdom that unroll like scrolls from digital fortune cookies: “Before you lose weight, find hope,” says one. Another: “To write is to live endlessly.”

His Wikipedia biography explains why: Continue reading “Fame on a Budget”